{"id":5919,"date":"2025-07-28T10:49:00","date_gmt":"2025-07-28T08:49:00","guid":{"rendered":"https:\/\/global.fr.shopping.rakuten.com\/about\/"},"modified":"2026-05-20T11:26:02","modified_gmt":"2026-05-20T09:26:02","slug":"about","status":"publish","type":"page","link":"https:\/\/global.fr.shopping.rakuten.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull banniere-rakuten\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-2255 size-full\" alt=\"neon rakuten avec gobelets\" src=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/02\/photo-2560x1440-page_mere-a_propos-neon_rakuten.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/02\/photo-2560x1440-page_mere-a_propos-neon_rakuten.jpg 2560w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/02\/photo-2560x1440-page_mere-a_propos-neon_rakuten-600x338.jpg 600w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/02\/photo-2560x1440-page_mere-a_propos-neon_rakuten-1200x675.jpg 1200w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/02\/photo-2560x1440-page_mere-a_propos-neon_rakuten-768x432.jpg 768w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/02\/photo-2560x1440-page_mere-a_propos-neon_rakuten-1536x864.jpg 1536w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/02\/photo-2560x1440-page_mere-a_propos-neon_rakuten-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-primary-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">About Rakuten<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The Rakuten Group, founded in Japan in 1997, is a major global innovator and a world leader in online services.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/global.rakuten.com\/corp\/about\/company\/\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div id=\"btw_selected_posts-block_c279d89c8b315fbef8b8c752ee15b8d0\" class=\"btw_selected_posts\">\n\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"grid_cards grid_cards--page grid_cards--columns4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n<article class=\"post_card post-5944 page type-page status-publish has-post-thumbnail hentry\" id=\"post-5944\">\n\t\n\t\t\t<div class=\"post_card__img\">\n\t\t\t<figure class=\"post_card__img__figure\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"479\" src=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-rakuten-600x479.png\" class=\"attachment-medium size-medium wp-image-5931 wp-post-image\" alt=\"\" srcset=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-rakuten-600x479.png 600w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-rakuten-768x613.png 768w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-rakuten.png 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t<div class=\"post_card__body\">\n\t\t\t\t<h3 class=\"post_card__body__title\">About Us<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<a href=\"https:\/\/global.fr.shopping.rakuten.com\/en\/about\/about-us\/\" class=\"stretched-link\"><\/a>\n\n<\/article><!-- #post-## -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n<article class=\"post_card post-5962 page type-page status-publish has-post-thumbnail hentry\" id=\"post-5962\">\n\t\n\t\t\t<div class=\"post_card__img\">\n\t\t\t<figure class=\"post_card__img__figure\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"479\" src=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-presse-600x479.png\" class=\"attachment-medium size-medium wp-image-5961 wp-post-image\" alt=\"\" srcset=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-presse-600x479.png 600w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-presse-768x613.png 768w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/illustration-3d-presse.png 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t<div class=\"post_card__body\">\n\t\t\t\t<h3 class=\"post_card__body__title\">Press section<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<a href=\"https:\/\/global.fr.shopping.rakuten.com\/en\/about\/press\/\" class=\"stretched-link\"><\/a>\n\n<\/article><!-- #post-## -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n    <\/div>\n    \n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About the Rakuten Group<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Rakuten Group is a <strong>global leader in online services<\/strong>. With an ecosystem comprising more than 80 complementary digital services across a wide range of sectors\u2014including e-commerce, telecommunications, fintech, advertising, and artificial intelligence\u2014Rakuten has 1.5 billion members, and our operations employ more than 25,000 people worldwide. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group has-secondary-light-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">    <div id=\"btw_key_figures-block_6fc2c99800648f8b8695e61b1517ada9\" class=\"btw_key_figures\">\n\t\t<div class=\"key_figures key_figures--standard \">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt__data\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">+11 Mds<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt__content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">in euros in revenue<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt__data\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">+25, 000<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt__content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">employees<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt__data\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">+3 000<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"key_figures__elt__content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">researchers and engineers<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n    <\/div>\n    <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">A global footprint<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/screenshot-2048x1182-page_mere-a_propos-carte_groupe_rakuten-1200x693.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"693\" src=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/screenshot-2048x1182-page_mere-a_propos-carte_groupe_rakuten-1200x693.jpeg\" alt=\"Rakuten Group Services Card\" class=\"wp-image-4975\" style=\"width:800px\" srcset=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/screenshot-2048x1182-page_mere-a_propos-carte_groupe_rakuten-1200x693.jpeg 1200w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/screenshot-2048x1182-page_mere-a_propos-carte_groupe_rakuten-600x346.jpeg 600w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/screenshot-2048x1182-page_mere-a_propos-carte_groupe_rakuten-768x443.jpeg 768w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/screenshot-2048x1182-page_mere-a_propos-carte_groupe_rakuten-1536x887.jpeg 1536w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/03\/screenshot-2048x1182-page_mere-a_propos-carte_groupe_rakuten.jpeg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/screenshot-1963x1962-page_mere-a_propos-roue_services_rakuten-1200x1200.jpeg\" alt=\"Rakuten Services Wheel\" class=\"wp-image-5381 size-full\" srcset=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/screenshot-1963x1962-page_mere-a_propos-roue_services_rakuten-1200x1200.jpeg 1200w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/screenshot-1963x1962-page_mere-a_propos-roue_services_rakuten-600x600.jpeg 600w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/screenshot-1963x1962-page_mere-a_propos-roue_services_rakuten-300x300.jpeg 300w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/screenshot-1963x1962-page_mere-a_propos-roue_services_rakuten-768x768.jpeg 768w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/screenshot-1963x1962-page_mere-a_propos-roue_services_rakuten-1536x1536.jpeg 1536w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/screenshot-1963x1962-page_mere-a_propos-roue_services_rakuten.jpeg 1963w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">A unique ecosystem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rakuten comprises 80 entities, each with its own area of expertise, positioning the group as a key player in the global tech scene. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce<\/strong>: As the group\u2019s core business, our \u201c100% marketplace\u201d platforms enable thousands of merchants to promote their products to loyal members of the community.<\/li>\n\n\n\n<li><strong>Digital content<\/strong>: Rakuten offers its community entertainment services to enrich members&#8217; daily lives, ranging from reading with Kobo to streaming with Rakuten Viki and Rakuten TV (the leading AVOD service).<\/li>\n\n\n\n<li><strong>Fintech<\/strong>: The Fintech division offers a wide range of services worldwide, including credit cards, online brokerage, the issuance of Rakuten Points for the loyalty program, banking, and insurance\u2026<\/li>\n\n\n\n<li><strong>Telecommunications<\/strong>: With the acquisition of Viber, an instant messaging service that ranks among the top 10 most downloaded apps worldwide, Rakuten is taking its first step into the mobile sector. By becoming Japan\u2019s fourth-largest mobile operator through Rakuten Mobile, the group is fully integrating telecommunications into its strategy as a key growth driver. <\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div id=\"btw_testimonials-block_a42dce14ff84b297d7c267017ef0f93f\" class=\"btw_testimonials\">\n\t\n\t\t<div class=\"slider_testimonials\" >\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"post_card_testimonial post-5557 testimonial type-testimonial status-publish has-post-thumbnail hentry\" id=\"post-5557\">\n\n\t\t\t\t\t<div class=\"post_card_testimonial__body\">\n\t\t\t\t\t\t<div class=\"post_card_testimonial__body__content\">\n\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><br\/>We continue to believe that the digital world has the potential to improve the lives of all of us. Forget fear. Embrace optimism.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<p class=\"post_card_testimonial__body__title\">Hiroshi Mikitani \u2013 Founder and CEO of Rakuten<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"post_card_testimonial__img\">\n\t\t\t\t\t\t<figure class=\"post_card_testimonial__img__figure\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2026\/04\/photo-600x400-citation-hiroshi_mikitani.png\" class=\"attachment-medium size-medium wp-image-5548 wp-post-image\" alt=\"Photo of Rakuten&#039;s CEO and founder\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n    <\/div>\n    \n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile media-texte-rakuten has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-461d7d94b9cfb24ccfedb903cf2381b4\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2025\/09\/illustration-conseiller-contact.png\" alt=\"\" class=\"wp-image-815 size-full\" srcset=\"https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2025\/09\/illustration-conseiller-contact.png 1200w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2025\/09\/illustration-conseiller-contact-600x600.png 600w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2025\/09\/illustration-conseiller-contact-300x300.png 300w, https:\/\/global.fr.shopping.rakuten.com\/wp-content\/uploads\/2025\/09\/illustration-conseiller-contact-768x768.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Need personalized support?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/global.fr.shopping.rakuten.com\/en\/contact\/\">Get a callback<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the Rakuten Group The Rakuten Group is a global leader in online services. With an ecosystem comprising more than 80 complementary digital services across<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5919","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About | Rakuten<\/title>\n<meta name=\"description\" content=\"Rakuten (formerly PriceMinister) is a marketplace with one goal: to help you streamline your sales and grow your customer base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.fr.shopping.rakuten.com\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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