{"id":5976,"date":"2026-04-16T11:51:13","date_gmt":"2026-04-16T09:51:13","guid":{"rendered":"https:\/\/global.fr.shopping.rakuten.com\/about\/about-us\/rakutens-values\/"},"modified":"2026-05-12T10:12:44","modified_gmt":"2026-05-12T08:12:44","slug":"our-values","status":"publish","type":"page","link":"https:\/\/global.fr.shopping.rakuten.com\/en\/about\/about-us\/our-values\/","title":{"rendered":"Rakuten’s Values"},"content":{"rendered":"\n
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Rakuten’s Values<\/h1>\n<\/div><\/div>\n\n\n\n
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Collaborative approach<\/h3>\n\n\n\n

Our platform does not sell any products and never competes with its merchants.<\/p>\n\n\n\n

This neutrality creates a balanced environment where each seller can grow their business without internal pressure.<\/strong><\/p>\n\n\n\n

On Rakuten, everyone wins: sellers gain stability and support, while buyers enjoy a transparent, quality-focused experience.<\/p>\n<\/div>

\"people<\/figure><\/div>\n\n\n\n
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\"Japanese<\/figure>
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Omotenashi<\/h3>\n\n\n\n

Rakuten\u2019s culture is inspired by an ancient Japanese principle: omotenashi, a philosophy rooted in sincere care and the anticipation of needs. This approach guides the way we design our customer service: building relationships based on closeness and support.<\/strong> <\/p>\n\n\n\n

You can rely on your E-Commerce Consultant to support you on a daily basis. This expert analyzes your results, identifies areas for growth, and helps you guide and optimize your sales efforts. <\/p>\n<\/div><\/div>\n\n\n\n

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Circular economy<\/h3>\n\n\n\n

When PriceMinister launched, the second hand market<\/strong> was already at the heart of our marketplace model. More than twenty years later, that legacy remains intact: one out of every two products sold still comes from the second hand market.<\/p>\n\n\n\n

This trend encourages more responsible consumption<\/strong> and reduces waste by extending the useful life of millions of items.<\/p>\n\n\n\n