{"id":6350,"date":"2025-07-28T10:50:44","date_gmt":"2025-07-28T08:50:44","guid":{"rendered":"https:\/\/global.fr.shopping.rakuten.com\/?page_id=6350"},"modified":"2026-05-06T14:59:41","modified_gmt":"2026-05-06T12:59:41","slug":"coupons","status":"publish","type":"page","link":"https:\/\/global.fr.shopping.rakuten.com\/en\/solutions\/coupons\/","title":{"rendered":"Coupons"},"content":{"rendered":"\n
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Rakuten coupons<\/h1>\n\n\n\n

Create discount coupons to encourage your customers to buy and make your products more visible on the marketplace.<\/p>\n\n\n\n

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GET A CALLBACK<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Do you want to increase your sales on Rakuten?<\/h2>\n\n\n\n
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High competition<\/strong><\/p>\n\n\n\n

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Cart abandonment<\/strong><\/p>\n\n\n\n

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Insufficient sales<\/strong><\/p>\n\n\n\n

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By offering discount coupons<\/strong>, you stand out from your competitors, win new customers, and increase your average basket size.<\/p>\n\n\n\n

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Why use a coupon strategy?<\/h2>\n\n\n\n

Discount coupons are an effective tool to stimulate your customers’ interest and incentivize purchases. Gain visibility and generate additional sales by deploying discount coupons<\/strong> on Rakuten.<\/p>\n\n\n\n

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CREATE COUPON<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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80%<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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of shoppers order from a new brand if it offers a discount coupon.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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69%<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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make unplanned purchases if they have a discount voucher.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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2\/3<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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of consumers state that coupons strengthen their loyalty to a brand.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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How do Rakuten coupons work?<\/h2>\n\n\n\n

Discount coupons are codes that allow Rakuten customers to benefit from discounts when purchasing specific products. For consumers, coupons are a great way to save money<\/strong>. They are therefore highly appreciated and are an excellent way to attract new customers and generate more business.<\/p>\n\n\n\n

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Highlight<\/mark> your products in strategic locations<\/h3>\n\n\n\n

Offers eligible for Rakuten Coupons<\/strong> are promoted by our marketing team:<\/p>\n\n\n\n

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On the Rakuten Deals page<\/p>\n\n\n\n

In our newsletters and across our numerous acquisition channels<\/p>\n\n\n\n

During our weekly promotional events<\/p>\n\n\n\n

On priority purchasing positions on product pages (Buy Box)<\/p>\n<\/div>\n\n\n\n

Your products gain considerable visibility<\/a> among an audience ready to buy!<\/p>\n<\/div>

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Guarantee a positive ROI<\/mark><\/h3>\n\n\n\n

Control your spending to ensure a positive return on investment. With Rakuten Coupons, you are only charged for the amount of coupons actually used<\/strong> by your customers.<\/p>\n\n\n\n

By defining a maximum budget not to be exceeded, which will automatically end the campaign, you ensure total control over your expenses.<\/p>\n<\/div><\/div>\n\n\n\n

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Boost the launch of your new products<\/mark><\/h3>\n\n\n\n
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86%<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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of consumers try new products thanks to coupons (Businesswire)<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n\n\n\n

Rakuten Coupons encourage consumers to discover new products they might not have purchased otherwise. Discount coupons<\/strong> are also an excellent strategy for clearing out previous season’s stock to make room for new arrivals!<\/p>\n<\/div>

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Increase your average basket<\/mark><\/h3>\n\n\n\n

Boost your customers’ average basket size by setting a minimum purchase amount for using your Rakuten Coupons.<\/p>\n\n\n\n

For example<\/strong>, if your average basket is \u20ac60 and you want to maximize it, offer a discount coupon valid for purchases of \u20ac70 or more on your products. This will encourage your buyers to select more items.<\/p>\n<\/div><\/div>\n\n\n\n

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How do Rakuten discount coupons work?<\/h2>\n\n\n\n
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How Rakuten coupons work for customers<\/mark><\/h3>\n\n\n\n

For customers, it is very simple:<\/p>\n\n\n\n

They spot the discount coupon directly on Rakuten, for example on the Rakuten Deals page.<\/p>\n\n\n\n

They choose their items.<\/p>\n\n\n\n

At checkout, they enter the discount code.<\/p>\n\n\n\n

The discount (in % or \u20ac) is applied directly to their purchase.<\/p>\n<\/div>

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How Rakuten coupons work for sellers<\/mark><\/h3>\n\n\n\n

If you are a professional seller on Rakuten, it only takes a few clicks to create a new coupon. To do so:<\/p>\n\n\n\n