{"id":6386,"date":"2025-09-02T15:59:42","date_gmt":"2025-09-02T13:59:42","guid":{"rendered":"https:\/\/global.fr.shopping.rakuten.com\/?page_id=6386"},"modified":"2026-05-06T15:36:25","modified_gmt":"2026-05-06T13:36:25","slug":"cashback","status":"publish","type":"page","link":"https:\/\/global.fr.shopping.rakuten.com\/en\/solutions\/cashback\/","title":{"rendered":"Cashback"},"content":{"rendered":"\n
\"icone<\/span>
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Cashback Rakuten<\/h1>\n\n\n\n

Attract and retain your customers by rewarding their purchases on the marketplace via our Rakuten Points tool.<\/p>\n\n\n\n

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GET A CALLBACK<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

How does Rakuten cashback work?<\/h2>\n\n\n\n

Through Club R<\/a>, our free, no-obligation loyalty program, our members receive cashback<\/strong> for every purchase in the form of Rakuten Points. This cashback encourages customers to buy and rewards their loyalty. Buyers can accumulate Rakuten Points to spend on a future purchase.<\/p>\n\n\n\n

\"screenshot<\/a><\/figure>
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The volume of cashback<\/strong> received is progressive and depends on the purchases a customer has previously made on the platform.<\/p>\n\n\n\n

Our best customers receive more cashback, which encourages repeat purchases and maintains a virtuous cycle. More purchasing power for our buyers, more sales for our sellers. Everyone wins.<\/p>\n\n\n\n

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OFFER CASHBACK<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
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Rakuten funds up to 20% cashback during major commercial events like Mega Peaks, Black Friday, or sales seasons.<\/p>\n\n\n\n

And as a professional Rakuten seller, you can add extra cashback<\/strong> to your products to further incentivize purchases and strengthen your customers’ loyalty.<\/p>\n\n\n\n

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Example : <\/strong><\/p>\n\n\n\n

You are selling a book on Rakuten. A Rakuten customer receives 20% cashback by purchasing your book. You can choose to increase this cashback by an additional 10% by launching a Rakuten Points campaign. The customer will therefore receive 20 + 10 = 30% cashback.<\/p>\n<\/div><\/div>\n<\/div>

\"illustration<\/figure><\/div>\n\n\n\n
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Why use a cashback strategy?<\/h2>\n\n\n\n

Cashback allows you to meet three objectives: improve your visibility on Rakuten, build customer loyalty, and increase your average basket size.<\/p>\n\n\n\n

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OFFER CASHBACK<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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63%<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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of consumers discover new sellers thanks to cashback.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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42%<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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of customers consider cashback a decisive criterion for choosing a seller.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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20%<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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increase in average basket size observed by sellers who offer cashback.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n

Incentivize your customers to buy with Rakuten cashback<\/h2>\n\n\n\n
<\/div>\n\n\n\n
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Stand out by offering a double bonus<\/mark><\/h3>\n\n\n\n

Generate more traffic to your listings by offering additional points<\/strong> to potential buyers.<\/p>\n\n\n\n

For example, if you offer a 10% point discount on a day when Rakuten is offering 20%, your customers enjoy a double advantage that will make them think twice before passing up the purchase!<\/p>\n<\/div>

\"screenshot<\/a><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
\"illustration<\/figure>
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Control your budget<\/mark><\/h3>\n\n\n\n

Our solution is performance-based: the cashback charged depends on the sales made.<\/p>\n\n\n\n

Define the discount percentage yourself, then modify and adapt it at any time.<\/p>\n\n\n\n

Good to know:<\/strong> Ask your e-commerce consultant for advice<\/a> to define an estimated budget and adapt the best strategy.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
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Increase your product visibility<\/mark><\/h3>\n\n\n\n

Products benefiting from additional cashback<\/strong> are automatically highlighted in the most attractive areas of the marketplace, such as the “Deals of the Day” page<\/a>.<\/p>\n\n\n\n

By offering cashback, you also increase your chances of winning the priority purchasing positions (Buy Box) on product pages.<\/p>\n\n\n\n

Bonus:<\/strong> With your cashback operations, you help make Rakuten a more virtuous marketplace by encouraging customers to renew their purchases.<\/p>\n<\/div>

\"exemple<\/a><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
\"dessin<\/figure>
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Manage your campaigns in a few clicks<\/mark><\/h3>\n\n\n\n

You can launch and manage your Rakuten Points campaigns<\/strong> in just a few clicks, directly from your Merchant Center.<\/p>\n\n\n\n

It\u2019s ideal for saving time and adapting your strategy in real time.<\/p>\n\n\n\n

Our advice:<\/strong> request a dedicated meeting<\/a> with your Rakuten manager to set up your campaigns!<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
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Discover all our marketing tools<\/h2>\n\n\n
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\n\t\t\t\t\t\t\t\t\t\"m\u00e9gaphone\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Advertising<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Cashback<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Coupons<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Loyalty program<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
\n\t\n\t\t\t
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Personalized E-shop<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n <\/div>\n <\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
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\"\"<\/figure>
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Need personalized support?<\/h2>\n\n\n\n

Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling. <\/p>\n\n\n\n

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Get a callback<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

How does Rakuten cashback work? Through Club R, our free, no-obligation loyalty program, our members receive cashback for every purchase in the form of Rakuten<\/p>\n","protected":false},"author":3,"featured_media":6385,"parent":5994,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6386","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCashback | Rakuten<\/title>\n<meta name=\"description\" content=\"Learn more about Rakuten Points, our marketing solution to offer cashback to buyers and increase average basket.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.fr.shopping.rakuten.com\/en\/solutions\/cashback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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