{"id":6762,"date":"2025-07-28T10:51:18","date_gmt":"2025-07-28T08:51:18","guid":{"rendered":"https:\/\/global.fr.shopping.rakuten.com\/?page_id=6762"},"modified":"2026-05-18T11:53:59","modified_gmt":"2026-05-18T09:53:59","slug":"advertising","status":"publish","type":"page","link":"https:\/\/global.fr.shopping.rakuten.com\/en\/solutions\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"\n
\"icone<\/span>
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Rakuten Ads<\/h1>\n\n\n\n

Highlight your products to the right people at the right time with our advertising solution.<\/p>\n\n\n\n

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GET A CALLBACK<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Do you want to increase your online visibility?<\/h2>\n\n\n\n
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High competition<\/strong><\/p>\n\n\n\n

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Insufficient sales<\/strong><\/p>\n\n\n\n

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Declining ROI<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

With Rakuten\u2019s advertising solution<\/strong>, easily sponsor your top products and make them visible in strategic locations.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n

What is Rakuten Ads?<\/h2>\n\n\n\n

Rakuten Ads is an advertising tool<\/strong> offered to our professional sellers to help them increase their brand awareness on the platform, and consequently, their conversion rate.<\/p>\n\n\n\n

This marketing tool allows you to set up your advertising campaign<\/strong> in just a few clicks. Your listings are sponsored and become more visible on our platform. Our service is based on a cost-per-click (CPC) bidding system, which allows you to maintain control over your spending while maximizing your return on investment.<\/p>\n\n\n\n

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GET PERSONALIZED SUPPORT<\/a><\/div>\n<\/div>\n\n\n\n
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\"screenshot<\/a><\/figure>
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Place your top products in 1st<\/sup> position<\/mark><\/h3>\n\n\n\n

Our algorithm selects the items to highlight on our site<\/strong> and ensures they are shown to the people most likely to purchase.<\/p>\n\n\n\n

If a potential buyer types in a pre-defined keyword, your product will appear first in the search results.<\/p>\n<\/div><\/div>\n\n\n\n

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Make your adverts visible everywhere on the marketplace<\/mark><\/h3>\n\n\n\n

Rakuten Ads also allows you to place your products on banners and other display areas across the marketplace.<\/p>\n\n\n\n

You make your listings visible everywhere<\/strong> on the platform, increasing opportunities to reach new customers.<\/p>\n\n\n\n

Good to know: <\/strong>Good to know: Our RAds Factory tool allows you to create your own advertising banners independently. Contact us<\/a> to learn more!<\/p>\n<\/div>

\"ecran<\/a><\/figure><\/div>\n\n\n\n
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\"illustration<\/figure>
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Only pay for successful campaigns<\/mark><\/h3>\n\n\n\n

With Rakuten Ads, you are the master of your budget. You can configure an optimized cost-per-click and a daily advertising budget<\/strong>.<\/p>\n\n\n\n

You only pay when customers click on your ad. As long as your budget is not exhausted, you have an unlimited number of impressions!<\/p>\n<\/div><\/div>\n\n\n\n

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Easily manage your campaigns<\/mark><\/h3>\n\n\n\n

Analyze and optimize the impact of your advertising campaigns<\/strong> directly from your Merchant Center. Impressions, clicks, conversions, and generated revenue\u2014all the essential indicators to ensure a positive ROI are at your disposal.<\/p>\n<\/div>

\"dessin<\/figure><\/div>\n\n\n\n
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How to create a Rakuten Ads\u00a0campaign?<\/h2>\n\n\n\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t1\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tAssess your needs\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t2\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tSet up your campaign\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t3\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tCombine marketing tools\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tAssess your needs\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Every professional seller on Rakuten has a dedicated e-commerce consultant<\/strong>. Their role? To support you in your activities on Rakuten and help you optimize your advertising campaigns.<\/p>\n

Request a callback<\/a> from your manager to take stock of your situation and choose the best options based on your goals and product category.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"cliente\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSet up your campaign\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Log in to your Merchant Center<\/a> and go to the Marketing > Rakuten Ads tab.<\/p>\n

Click on “Create a campaign” and wait for our teams to validate your access to the Rakuten Ads tool. Then, follow the steps to create your first campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCombine marketing tools\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Rakuten’s marketing tools are designed to work in synergy<\/strong>.<\/p>\n

By combining Rakuten Ads with our other solutions<\/a> (coupons, cashback, personalized e-shop), you create a leverage effect and multiply your visibility on the marketplace.<\/p>\n

Good to know:<\/strong> For maximum impact, use Rakuten Ads during commercial events such as Black Friday or the summer sales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"homme\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div><\/div>\n\n\n\n
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Discover all our marketing tools<\/h2>\n\n\n
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\n\t\t\t\t\t\t\t\t\t\"m\u00e9gaphone\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Advertising<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Cashback<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Coupons<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Loyalty program<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\n\t
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Personalized E-shop<\/h3>\n\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/a>\n\n<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n <\/div>\n \n\n\n
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\"\"<\/figure>
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Need personalized support?<\/h2>\n\n\n\n

Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling. <\/p>\n\n\n\n

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Get a callback<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Do you want to increase your online visibility? High competition Insufficient sales Declining ROI With Rakuten\u2019s advertising solution, easily sponsor your top products and make<\/p>\n","protected":false},"author":3,"featured_media":6761,"parent":5994,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6762","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAdvertising | Rakuten<\/title>\n<meta name=\"description\" content=\"Highlight your products to the right people at the right time with Rakuten France's innovative advertising solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.fr.shopping.rakuten.com\/en\/solutions\/advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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