Rakuten France launches “Grand déballage”, an immersive videocast that takes a different approach to e-commerce
Paris, April 10 - Why do we buy what we buy? How do our objects tell us about our relationship with consumption and society? Rakuten France is launching "Grand Déballage", an original videocast in which experts and researchers analyze major e-commerce trends through theunboxing of emblematic objects. The first episode on the home and its role in our lives is available now, and features two guests: anthropologist Dominique Desjeux and home psychology consultant Audrey Cassilda.
Unboxing: when objects tell the e-commerce story
"Grand Déballage" is based on a universal e-commerce ritual:unboxing. The moment when a parcel is opened, that box synonymous with excitement and discovery, is here hijacked to become a pretext for analysis and exchange. Behind each carefully chosen object lies a story, a social phenomenon, a consumer trend.
The idea? Each new episode tackles a major e-commerce trend: purchasing power, inclusive digitalization, the circular economy, the impact of technology, brand perception... To explore it, renowned guests, experts in various disciplines (sociology, anthropology, design, economics, etc.), lend themselves to the game: guessing and analyzing live a selection of objects that illustrate and fuel the discussion. A folding smartphone, a vintage handbag or a 3D printer... all bear witness to the evolution of commerce and our consumption patterns.
At the helm, Romain Roy, Sales Director at Rakuten France, moderates the exchanges and questions points of view, while sharing his expert insight into the evolutions and consumer trends observed by Rakuten France. Designed as a lively, interactive immersion, the videocast leaves room for anecdotes, surprises and on-the-spot reactions from the guests.
With "Grand Déballage", Rakuten France offers a different way of deciphering e-commerce. The aim is to make the major transformations in commerce and consumption accessible, by anchoring them in concrete objects that speak to everyone.
Episode 1: The home, a reflection of ourselves?
As the first living space, a refuge, a place of work or expression, the home is a strong marker of our relationship with consumption and identity. How has it evolved over the centuries? How has the home become a hybrid space, somewhere between comfort and work? How do our purchases shape our daily lives?
In this first episode, Dominique Desjeux, an anthropologist specializing in lifestyles and habitat, and Audrey Cassilda, a consultant in habitat psychology and founder of the École de la Déco Consciente®, combine their views to explore the central place of the home in our lives. While Dominique Desjeux provides an anthropological reading of the evolution of the home, Audrey Cassilda discusses the furnishing trends observed among her customers, and the symbolic role of objects in the construction of an interior in one's own image.
Together, they discuss :
- The history of living spaces and their evolution, from prehistoric shelters to ultra-connected interiors;
- The role of objects in the construction of our identity: memories, decoration, technological innovations;
- Major e-commerce trends related to the home: furnishings, connected objects, teleworking and sustainability.
Episode 1 is available today, Thursday April 10, on platforms including Youtube, Spotify, Deezer and Apple Podcasts.