SELL ON RAKUTEN FRANCE

Boost your online sales with the number-one partner platform for retailers

Join Rakuten, the only marketplace that gives power back to sellers and their customers. Create your store with no set-up fees and unlimited sales today!

Sell on our marketplace

1st
omnichanel plateform

13 million
Club R members

15 million
unique monthly visitors

12,000
professional sellers

Join the marketplace that doesn’t compete with your products


Rakuten is a 100% marketplace platform. Unlike most marketplaces, we don’t sell products.

All our efforts are focused on your success as a seller. Each merchant is highlighted on the platform with their brand name and access to their personalized e-shop.

Benefit from the most generous loyalty program in French e-commerce


All Rakuten shoppers can join Club R, our free, no-obligation loyalty program. In return, they receive up to 20% cashback on every purchase, funded by Rakuten.

Results: our 12 million members increase their average shopping basket by 40% and their rate of repeat purchases from the same seller by 30%. By joining Rakuten, you benefit from this powerful network of loyal customers with superior purchasing power.

Join Rakuten, the marketplace that brings everyone together

 

Want to open your own store on Rakuten? Find out how to create your own e-shop, and learn more about our complementary services to develop your online business!

Create your Rakuten store

 

Join our 12-million-member marketplace and create your own store quickly and easily.

Sell on Rakuten
tarifs rakuten

Choose the right formula for you

 

Discover our different subscriptions, adapted to your strategy. With Rakuten, you can sell your products with no account opening fees and no sales limit.

Learn more
créer un eshop rakuten

Customize your E-Shop

 

Keep control of your brand through a dedicated space on our online marketplace. Invite visitors to discover the world of your brand, and customize the customer journey to your image on our platform.

Create my e-shop

Benefit from dedicated support

 

Each seller on Rakuten is accompanied by an E-Commerce Consultant throughout the duration of the collaboration to join our marketplace, place your ads and develop your sales.

You also have access to our help center and to all our webinars dedicated to helping our salespeople improve their skills.

Send your products with ease

 

Home delivery, pick-up or click and collect: offer a delivery experience that will delight your customers.

Outsource your logistics

 

Increase your sales with fast, reliable and cost-effective e-commerce logistics with Rakuten Fulfillment Network. Take advantage of a turnkey e-commerce logistics service to satisfy your customers while you concentrate on what you do best: selling.

Learn more

Generate in-store traffic

 

Join the first omnichannel platform in France and offer your customers the possibility of picking up their parcels in your stores in just 2 hours after placing an order.

Activate Rakuten Instore
Rakuten Instore CLick & Collect

Expand your online business with Rakuten

 

Give your products the visibility they deserve and increase your average shopping cart with our various marketing solutions.

Rakuten Ads

Boost your visibility

 

Generate more sales by displaying your products in first position on Rakuten with Rakuten Ads, our cost-per-click advertising offer.

Learn more about Rakuten Ads
Rakuten Coupons

Increase your average basket

 

Gain visibility and generate additional sales with Rakuten Coupons, discount coupons valid only on your products.

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Rakuten Points

Encourage the act of buying

 

Take advantage of a community of over 12 million Club R members and offer discounts in Rakuten Points, our integrated cashback system, to encourage and reward your customers’ purchases.

Activate Rakuten Points

Open your E-Shop on Rakuten


I create my account

Get started on Rakutenin just a few clicks


Create your marketplace account

Integrate your catalog and create online ads

Start selling on our marketplace

Boost your sales in France and abroad with our marketing solutions

Would you like assistanceto create your marketplace account?


Our E-Commerce Consultants are on hand to help you develop your business and boost your online sales.

I would like to be contacted

A marketplace, also known as an online marketplace, is a platform that brings together professional and private sellers and buyers. On Rakuten, world leader in online services and inventor of the marketplace model, creating your sales space is quick and easy. Easily create your online ads, add photos, set a price in just a few clicks and reach millions of Internet users every month.

Our commitment to virtuous e-commerce is reflected in our non-competitive approach, which encourages retailers and individuals alike to resell their products, making the platform a major player in the second-hand market.

After creating your account by registering as a professional seller on Rakuten, validate the 4 steps below:

  • Activate your Rakuten E-shop
  • Import your products onto the platform
  • Customize your shipping costs
  • Activate payment for your sales

For more information, visit our dedicated page to help you get started on Rakuten.

We offer several subscription packages to suit your business, with different commission rates. All packages include all our marketing solutions and the support of a dedicated E-Commerce Consultant.

If you are a retailer, a private individual or an applicant, please contact the appropriate department to ensure that your request is processed as quickly as possible by clicking here.