RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
Black Friday 2024: Last Key E-commerce Statistics!
Black Friday has become a must-attend event for consumers and retailers in France. Every year, the event attracts increasing interest, with…
Tips for a successful e-commerce packaging
In e-commerce, product packaging plays a crucial role in the customer experience, especially on marketplaces. Find out in this article how…
Ads in E-Commerce: How to Boost Sales during Black Friday
Black Friday has become a must-attend event for e-tailers. It represents a unique opportunity to boost sales and revenues. However, in an…
Customer reviews and e-commerce: collecting, managing and distributing feedback
58% of French people say they consult customer reviews before making an e-commerce, marketplace or in-store purchase. Among 15-24…
Self-Service in E-commerce: A Powerful Asset for Boosting Customer Relationships
94% of French people want to solve their own problems (source: Yext study, 2023). Today's e-buyers want to find accessible answers in just…
Rakuten Worldfirst partnership: Why a multi-currency account is the answer to your international payments
Selling on marketplaces sometimes means you can be dealing with buyers from different countries and getting paid in various currencies.…
Customer Satisfaction: How to Maximize It in E-Commerce
Customer satisfaction measures a consumer's satisfaction with a product, a service or, in a broader sense, a shopping experience. This…
Barcodes: Why They Matter in E-Commerce
Whether you're buying or selling a book, a telephone case or a vacuum cleaner... All these products have one thing in common: the presence…