Rakuten France strengthens its commitment to responsible e-commerce by signing the new Charter of commitments to reduce the environmental impact of e-commerce
Paris, March 4, 2025 - By signing the new Charter of commitments to reduce the environmental impact of e-commerce, Rakuten France confirms its role as a leader committed to a sustainable transformation of the sector. This initiative is supported by Agnès Pannier-Runacher, Minister for Ecological Transition, and Véronique Louwagie, Minister Delegate for Trade, Craft Trades, small and medium-sized enterprises and the Social and Solidarity Economy. It sets ambitious targets for more environmentally-friendly e-commerce. Signed for the first time in 2021, this new version of the charter marks a decisive step towards structuring an eco-responsible approach to e-commerce.
Marianne Yalfani, Human Resources Director, and Benjamin Moutte, Legal and Public Affairs Director at Rakuten France, on March 3, 2025, at the signing of the Charter of commitments to reduce the environmental impact of e-commerce.
Rakuten France's new commitments take the form of a series of actions aimed at limiting the impact of consumption on the environment. The platform is committed to better informing consumers by highlighting a significant offer of local, sustainable and second-hand products. To encourage more responsible choices, specific tools are considered, such as filters facilitating the search for products with a low energy impact and better repairability.
In terms of logistics, Rakuten France will continue to promote eco-responsible delivery solutions, notably Click & Collect and point relais delivery, which help limit the carbon footprint associated with transport. Finally, we will be raising consumer awareness of the environmental impact of returns, by reducing the emphasis on free returns and communicating their ecological consequences, while respecting the right of withdrawal.
" The result of a shared vision between public authorities and e-commerce stakeholders, this charter aims to reconcile the sector's development with respect for the environment. At Rakuten France, we are aware about the role we can play in reducing the ecological footprint of online commerce. We will continue to innovate and collaborate with our partners to offer solutions in line with our customers' expectations and current and future ecological challenges, " says Cédric Dufour, CEO of Rakuten France and Rakuten TV.
A pioneer of second-hand goods in France, Rakuten France has placed the circular economy at the heart of its model since its creation. With over 50 million second-hand references available and one out of every two products sold second-hand, the platform contributes each year to avoiding the emission of 23,000 tons of CO₂. This commitment to more responsible e-commerce is reflected in concrete initiatives, such as the Reconditionné CeRtifié guarantee or Club R, which rewards its most loyal members with 10% cashback on second-hand purchases made from private sellers.