Loyalty program
Accelerate your acquisition through Rakuten’s loyalty program: Club R.
Join Club R and benefit from its qualified traffic
Every month, 1/3 of French e-shoppers visit Rakuten. By becoming a partner of Club R, Rakuten’s loyalty program, you increase the visibility of your e-commerce site and gain new customers.
Become a Club R partner and propel your brand to our 13 million loyal members.
What is Club R?
Club R is a free, no-obligation loyalty program that offers up to 35% cashback on every transaction.
On average, our 13 million members earn €900 in purchasing power per year by being part of the most generous e-commerce program in France (FEVAD, 2021).
In 2022, the volume of transactions made at partner merchant sites of Club R recorded an annual growth of +250%.
13
million active members
30%
repeat purchase rate among Club R members
x7
higher average basket vs. non-members
Why become a Club R partner?
Deploy your products on our shopping platform
Your products are visible directly in your dedicated space on our marketplace, but you retain control over the purchasing process: customers finalize their orders on your own website.
You can also run Brand and Product campaigns to an audience with high purchase intent. We provide several premium formats to communicate your best offers.
Do you want to become a Club R partner? Receive personalized advice? Contact us!
Club R, everywhere and easy to use
Club R is very practical and accessible, whether on desktop or mobile.
Members of our loyalty program can receive automatic alerts while they shop by installing a browser extension. An ‘R’ icon will appear in their toolbar to indicate that they are on the site of one of our partners.
Benefit from rapid integration
To facilitate the onboarding of our new partners, Rakuten is integrated with all major affiliate platforms in France.
Through these platforms, you can give visibility to all your products on Rakuten by integrating your catalog in just a few clicks.
Distribute your offers via premium display formats
Choose the formats best suited to your needs. We provide you with a media kit featuring the highest-ROI placements.
With over 20 years of CRM experience, we help you design targeted, high-performance campaigns to reach your future buyers.
Need personalized support?
Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.