RakutenInstore
Rakuten is the only retail partner marketplace in France to offer instore pick-up to boost digital and physical traffic
Available for stores located in France
Rakuten Instore benefitsClick & collect

Clients acquisition
Encourage your clients to come into your physical stores and let them discover the environment of your brand.

Increase the average basket
On average, the products withdrawn in stores have a higher value of 47%. Offer your buyers the ability to buy more expensive products in your shop.

Increase your sales
Boost your revenue with additional in-store sales and make them love your brand.
Increase your sales thanks toRakuten Instore
Attract new buyers
Do you have several stores in France? Enable the instore pick-up option and be more visible to buyers. When they look for a product on the platform, clients have the opportunity to localize the product of their choice by defining the desired physical perimeter.
Once the instore pick-up activated, your adverts will appear in the first search geolocalized results.


Submit products without shipping costs
Offer to your clients the possibility to collect their order directly in-store to benefit from products without paying shipping costs.
Do you sell bulky, heavy, fragile products? Simplify delivery and give your customers a free and convenient solution!
Enable this option with ease
This option is free and included in all subscription packs.
It can be activated directly on your Merchant Dashboard.
- Go to your Merchant Dashboard
- Connect with your Rakuten Login and your Token API
- Go to the section “My adverts”
- Click on “Manage by categories”
- Select one or several product categories
- Click on “Shipping fees”
- Click on “Pick up on site”.
Your E-Commerce Consultant can also help you do it in a few clicks. Feel free to contact him.

Do you want to be guided in the creation of Rakuten Instore?
Our E-Commerce Consultants are here to help you in the development of your online activity


Rakuten is a true partner who supported me for my online development strategy. In one year thanks to the platform, not only has my sales been multiplied by 600%, but I could also meet my new customers thanks to the click & collect service. Working with Rakuten, whose support is unfailing even in a period of crisis, provides me a real commercial success.
Jeremy Bachelot - CEO of Parissyshop
Click & Collect has always been part of our priorities in order to support our merchants. Our team are working everyday to help them generate traffic in physical sales points. Rakuten Instore makes it possible by allowing customers to come get their orders directly at the shops of our merchants.
Matthieu Denime - Head of Sales, Rakuten France