Rakuten France now allows Club R members to buy vouchers and gift cards with their kitty
Paris, December 03. At a time when purchasing power remains at the heart of French people's concerns, Rakuten France is continuing its commitment to offering innovative solutions tailored to their needs. The platform now offers the possibility of purchasing gift cards and vouchers. These practical, advantageous and flexible options enable cashback to be used beyond the shopping platform. Thanks to this initiative, Club R members can not only spend their kitty at numerous partners such as Airbnb, Leroy Merlin or IKEA, but also earn cashback on their gift card purchases.
Gift card success: the choice for guaranteed pleasure without breaking the bank over the festive season
Gift cards are a must-have for the festive season. Offering great flexibility to purchasers, they enable them to give pleasure to loved ones without the risk of making a mistake. Increasingly popular, gift cards are set to grow by 8% in 2023, a strong sign that the French are embracing this practical, personalized solution.
A major new feature is that members can now use their Club R kitty - the most generous cashback program in French e-commerce - to purchase gift cards from a wide range of brands, including King Jouet, Marionnaud and Nature & Découvertes, for example, giving them greater flexibility in managing their purchases.
" With this new system, which complements our existing offer, we are making cashback easier to use and reinforcing its impact, to better meet our members' expectations. This reflects our constant desire to support the purchasing power of the French at the end of the year" - says Kevin Delli, Head of e-Merchandising, Brand & Loyalty at Rakuten France.
A solution in line with the expectations of the French, 48% of whom use a cashback program , according to an Ipsos study for Rakuten France.
A stronger cashback offer to boost purchasing power
Rakuten France continues to position itself as a key partner for the purchasing power of the French with this new solution linked to Club R. This free, no-obligation cashback program enables its 13 million members to recoup between 5% and 35% of their purchases on the marketplace, as well as from over 2,000 partners.
By purchasing these vouchers, users can not only treat themselves or their loved ones, but also recoup a portion of their spending in cashback.
" We've seen strong demand for solutions that combine flexibility and purchasing power. Club R's gift cards and vouchers are the perfect answer to this trend, enabling people not only to give pleasure, but also to recoup part of their spending " - explains Armando Pastor, Marketing and C2C Director at Rakuten France.
| How does it work?
Purchasing a gift card via Rakuten is a simple, three-step process:
For example, I buy a Casa gift card worth €100 and pay for part of it (€50) with my cashback. I receive my gift card instantly by email. I get €2.50 (i.e. 5% of the €50 paid by credit card) directly back into my kitty. |
*Buybox study on the 2023 figures for the online gift card market.