Rakuten France opens its doors to Label École and supports its digital training project
The strong growth of the digital market and the emergence of new professions in the digital and AI sector are fundamentally transforming the labor market: it's estimated that 845,000 people will need to be trained between 2023 and 2030 in order to fill the estimated 1.6 million jobs in the sector by that date[1]. These professions of the future offer considerable opportunities, but we still need to ensure that everyone has access to them. For example, people with disabilities are 1.2 times less likely to seek a job in the digital sector, according to a recent barometer by the Diversidays association.[2]
To prepare tomorrow's professionals as effectively as possible, Label École, the inclusive e-commerce school run by Label Emmaüs, offers a number of training courses in digital professions for people who are far from employment or in retraining, thus working to promote equal opportunities. The courses are certified, practical and based on active teaching methods. Over 300 people have already been trained in e-commerce professions, with a 79% success rate.
Committed to making e-commerce accessible to all, Rakuten France has decided to join forces with Label École, and to open its doors to some twenty learners on Tuesday March 4, for a day of immersion alongside its employees.
Immersion at the heart of the project
Drawing on their knowledge of the e-commerce sector, 14 experts from Rakuten France provided the Label École students with information on their career paths, their "typical day" and invaluable advice.
The program included an immersive tour of the premises, a presentation of Rakuten France and its various teams, a convivial lunch, several presentations of the company's professions such as category manager, data analyst, product designer and social media manager, and finally, a distribution of goodies.
More than just a simple visit, this open day aimed to offer a truly immersive experience, giving young talents a concrete insight into what corporate life and the digital sector is like.
A partnership with multiple challenges
The open day enabled students to find out about the professions to which they could aspire on completion of their training, and to distinguish between opportunities in the digital sector and those specific to e-commerce. The students were very interested and curious. Their many questions made the day an enriching experience for them and for Rakuten France employees alike. By coming face-to-face with the realities and dynamics of our working environment during the day, the learners were able to better understand the day-to-day challenges and skills needed to succeed in this sector, thanks to the varied profiles and backgrounds of the employees present.
By joining forces with Label École, Rakuten France is reaffirming its commitment to equal opportunities in the digital sector and to developing the skills of tomorrow's experts. In addition to supporting sales staff in their digital acculturation, the company is taking concrete action to facilitate access to professions in the digital world.
[1] Source: Action note “Mobilizing and training digital talent”, 2023, Institut Montaigne https://www.institutmontaigne.org/communiques-de-presse/mobiliser-et-former-les-talents-du-numerique
[2] Source: Diversity and Digital Observatory 2022, Diversidays and Pôle Emploi: https: //diversidays.com/wp-content/uploads/2022/10/Observatoire-des-diversités-et-du-numérique-2022.pdf