RAKUTEN BLOG

Everything you need to achieve
e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

Lead time. Does this term mean anything to you? It's one of the most important e-commerce KPIs to master. Especially today: the commercial…

160 billion euros will be spent online by 2023, according to FEVAD. E-commerce continues to boom, with one key model on the rise:…

It's a model that appeals to consumers and brands alike: Direct-to-Consumer (D2C). Booming in recent years, this business model is simple.…

As well as keeping delivery times to a minimum, attracting the largest possible number of consumers means carefully choosing the shipping…

Among the many challenges retailers face in boosting their business, delivery times are one that cannot be ignored. Today, failure to keep…

Outsourcing part or all of your e-commerce logistics is considered by many specialists to be an excellent strategy when you want to save…

Out-of-stock: just three words that can make companies - and their customers - tremble. An out-of-stock condition is the temporary…

E-commerce logistics present many challenges: finding the time to deal with them, ensuring quality service and controlling costs. And poor…

To save time and money, outsourcing logistics has become a real asset for many companies, particularly in the ecommerce sector. Provided…

E-commerce has never been in better health: in 2023 alone, sales in the sector will total 159.9 billion euros. That's +10.5% on 2022…

It's an essential tool for generating traffic, increasing sales and boosting growth: the promotional code. Also known as e-coupon,…

In 2024, you're looking for more growth. Increased sales on your e-shop. And greater customer loyalty. An excellent program! But have you…

Good news for e-tailers: over the 1st quarter of 2023, the average value of online purchases (products and services) rose by +10.1%. The…

Commerce is becoming increasingly omnichannel. And that's good news. Today, consumers no longer hesitate to order a product online, then…

E-commerce logistics presents many challenges: finding the time to do it, ensuring quality service and controlling costs. And poor…