RAKUTEN BLOG

Everything you need to achieve
e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

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The “right” purchasing power

"Increasing purchasing power shouldn't come at any price. Respecting consumers must not prevent us from protecting producers and their…

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Rakuten France strengthens its commitment to responsible e-commerce by signing the new Charter of commitments to reduce the environmental impact of e-commerce

Paris, March 4, 2025 - By signing the new Charter of commitments to reduce the environmental impact of e-commerce, Rakuten France confirms…

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What is the best marketplace to sell online?

Do you want to develop your online business? Joining a marketplace is an effective solution for rapidly accessing a large audience and…

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Rakuten France opens its doors to Label École and supports its digital training project

The strong growth of the digital market and the emergence of new professions in the digital and AI sector are fundamentally transforming…

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Rakuten France accelerates about innovation with two strategic nominations

Paris, February 27 - Rakuten France continues to expand and announces the nomination of Clement Caillol as Product Director and Arnaud…

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Marketplace: How to Build Customer Loyalty?

Are you a professional e-commerce or marketplace seller looking to improve customer loyalty? You’re right, it’s a major…

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Rakuten France now allows Club R members to buy vouchers and gift cards with their kitty

Paris, December 03. At a time when purchasing power remains at the heart of French people's concerns, Rakuten France is continuing its…

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Black Friday 2024: Last Key E-commerce Statistics!

Black Friday has become a must-attend event for consumers and retailers in France. Every year, the event attracts increasing interest, with…

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2024 CHRISTMAS BAROMETER RAKUTEN FRANCE x IPSOS

THE FRENCH ARE MORE OPTIMISTIC THIS YEAR ABOUT THEIR PURCHASING POWER: BLACK FRIDAY DEALS, CASHBACK AND GIFT RESALE (AN AVERAGE OF €100…

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packaging e-commerce

Tips for a successful e-commerce packaging

In e-commerce, product packaging plays a crucial role in the customer experience, especially on marketplaces. Find out in this article how…

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Ads in E-Commerce: How to Boost Sales during Black Friday

Black Friday has become a must-attend event for e-tailers. It represents a unique opportunity to boost sales and revenues. However, in an…

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How can you increase your visibility on a marketplace?

In the world of e-commerce, marketplaces have become indispensable, offering sellers considerable visibility and audience reach. However,…

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E-commerce Website Cost: how much should you budget?

The e-commerce sector is doing well. In 2023, total sales generated by French e-tailers reached 159.9 billion euros (source: Statistica,…

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wooden cubes representing customer satisfaction

Customer reviews and e-commerce: collecting, managing and distributing feedback

58% of French people say they consult customer reviews before making an e-commerce, marketplace or in-store purchase. Among 15-24…

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Apple Keynote: announcements boost the second-hand market

Paris, September 18 - Every year, the Apple keynote attracts worldwide interest, not only for the release of new products, but also for the…

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Second-hand, a key step towards a new consumer society

Second-hand goods have made their way into the minds of the French. It has become a veritable social phenomenon, marking an irreversible…

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How to select the best marketplace for your e-commerce business?

A marketplace can be a powerful lever for increasing your online sales, expanding your audience, improving your visibility and…

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Self-Service in E-commerce: A Powerful Asset for Boosting Customer Relationships

94% of French people want to solve their own problems (source: Yext study, 2023). Today's e-buyers want to find accessible answers in just…

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