RAKUTEN BLOG

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e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

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Rakuten France launches “Grand déballage”, an immersive videocast that takes a different approach to e-commerce

Paris, April 10 - Why do we buy what we buy? How do our objects tell us about our relationship with consumption and society? Rakuten France…

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Energy label: your new asset for selling more on marketplaces

Have you prepared your energy labels for June 20, 2025? From this date, a new European regulation will make it compulsory for smartphones…

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E-commerce Seller: How to Succeed in Your 2025 Summer Sales

The 2025 summer sales kick off on Wednesday June 25 and run until Tuesday July 22. For all e-tailers, this period, governed by summer sales…

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E-Commerce: How to Sell Abroad?

With the rise of e-commerce and digital technologies, distance is no longer an obstacle for e-tailers. For thousands of e-commerce sites,…

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E-Commerce: How to Manage your International Deliveries?

Today, one in three French e-tailers already sells its products abroad, and this figure is growing all the time! Both in Europe and abroad,…

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Rakuten strengthens its technical presence in Europe with the opening of the Rakuten Tech Center Europe in Paris

Paris, April 17, 2025 - Rakuten Group, Inc. Announces the creation of the Rakuten Tech Center Europe, a new technology entity dedicated to…

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How to Diversify Your E-commerce Sales Channels?

Customer acquisition costs have risen by 60% over the last 5 years¹. In an ultra-competitive e-commerce market, where new players are…

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The “right” purchasing power

"Increasing purchasing power shouldn't come at any price. Respecting consumers must not prevent us from protecting producers and their…

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Rakuten France strengthens its commitment to responsible e-commerce by signing the new Charter of commitments to reduce the environmental impact of e-commerce

Paris, March 4, 2025 - By signing the new Charter of commitments to reduce the environmental impact of e-commerce, Rakuten France confirms…

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What is the best marketplace to sell online?

Do you want to develop your online business? Joining a marketplace is an effective solution for rapidly accessing a large audience and…

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Rakuten France opens its doors to Label École and supports its digital training project

The strong growth of the digital market and the emergence of new professions in the digital and AI sector are fundamentally transforming…

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Rakuten France accelerates about innovation with two strategic nominations

Paris, February 27 - Rakuten France continues to expand and announces the nomination of Clement Caillol as Product Director and Arnaud…

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Marketplace: How to Build Customer Loyalty?

Are you a professional e-commerce or marketplace seller looking to improve customer loyalty? You’re right, it’s a major…

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Rakuten France now allows Club R members to buy vouchers and gift cards with their kitty

Paris, December 03. At a time when purchasing power remains at the heart of French people's concerns, Rakuten France is continuing its…

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Black Friday 2024: Last Key E-commerce Statistics!

Black Friday has become a must-attend event for consumers and retailers in France. Every year, the event attracts increasing interest, with…

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2024 CHRISTMAS BAROMETER RAKUTEN FRANCE x IPSOS

THE FRENCH ARE MORE OPTIMISTIC THIS YEAR ABOUT THEIR PURCHASING POWER: BLACK FRIDAY DEALS, CASHBACK AND GIFT RESALE (AN AVERAGE OF €100…

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Tips for a successful e-commerce packaging

In e-commerce, product packaging plays a crucial role in the customer experience, especially on marketplaces. Find out in this article how…

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Ads in E-Commerce: How to Boost Sales during Black Friday

Black Friday has become a must-attend event for e-tailers. It represents a unique opportunity to boost sales and revenues. However, in an…

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