RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
Black Friday 2024: Last Key E-commerce Statistics!
Black Friday has become a must-attend event for consumers and retailers in France. Every year, the event attracts increasing interest, with…
Tips for a successful e-commerce packaging
In e-commerce, product packaging plays a crucial role in the customer experience, especially on marketplaces. Find out in this article how…
Ads in E-Commerce: How to Boost Sales during Black Friday
Black Friday has become a must-attend event for e-tailers. It represents a unique opportunity to boost sales and revenues. However, in an…
How can you increase your visibility on a marketplace?
In the world of e-commerce, marketplaces have become indispensable, offering sellers considerable visibility and audience reach. However,…
E-commerce Website Cost: how much should you budget?
The e-commerce sector is doing well. In 2023, total sales generated by French e-tailers reached 159.9 billion euros (source: Statistica,…
Customer reviews and e-commerce: collecting, managing and distributing feedback
58% of French people say they consult customer reviews before making an e-commerce, marketplace or in-store purchase. Among 15-24…
Second-hand, a key step towards a new consumer society
Second-hand goods have made their way into the minds of the French. It has become a veritable social phenomenon, marking an irreversible…
How to select the best marketplace for your e-commerce business?
A marketplace can be a powerful lever for increasing your online sales, expanding your audience, improving your visibility and…
Self-Service in E-commerce: A Powerful Asset for Boosting Customer Relationships
94% of French people want to solve their own problems (source: Yext study, 2023). Today's e-buyers want to find accessible answers in just…
Rakuten Worldfirst partnership: Why a multi-currency account is the answer to your international payments
Selling on marketplaces sometimes means you can be dealing with buyers from different countries and getting paid in various currencies.…
What is omnichannel e-commerce?
Electronic commerce, or e-commerce, has revolutionized the way people buy and sell products and services online. However, with the rapid…
How to avoid abandoned carts in e-commerce?
Abandoned carts are a frequent problem in e-commerce, depriving you of part of your sales. Find out how to reduce them with our tips. What…
Customer Satisfaction: How to Maximize It in E-Commerce
Customer satisfaction measures a consumer's satisfaction with a product, a service or, in a broader sense, a shopping experience. This…
Barcodes: Why They Matter in E-Commerce
Whether you're buying or selling a book, a telephone case or a vacuum cleaner... All these products have one thing in common: the presence…
Fulfillment costs: How to measure and reduce them in e-commerce?
Whether you decide to handle it yourself or outsource it, e-commerce fulfillment has a cost. A cost that you obviously try to keep as low…