RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

How to manage customer complaints in e-commerce?
As an online retailer, you are aware that customer complaints are part of the job. Delays, order errors, product defects… Each…
What are the e-commerce best practices to follow?
In 2024, there will already be more than 153,000 active online sellers in France (9% more than in 2023)¹. Succeeding in e-commerce in this…
Mobile commerce: what advantages for your online store?
Are you an online retailer looking to make your online store more attractive? Consider investing in mobile commerce, or m-commerce. With…
E-commerce right of withdrawal: master your obligations and optimize your returns
Did you know that nearly 60% of online shoppers consult the returns policy before validating their basket? In e-commerce, managing returns…
Online seller: leverage one-click purchasing
A study by the Baymard Institute shows that over 70% of shopping baskets are abandoned in e-commerce. Behind this figure lies a simple…
Which payment methods should you offer in e-commerce?
In e-commerce, the choice of payment methods directly conditions your success. It’s not just about processing a transaction,…
Retail media: A key asset for your e-commerce strategy
By 2028, the global Retail Media market is expected to reach more than $175 billion¹. This unavoidable trend is transforming the world of…
How to drive your business with an e-commerce dashboard?
Do you run an e-commerce site, sell on several marketplaces or use logistics services, but find it hard to centralize your data?…
E-commerce: How to boost your end-of-year sales?
The end-of-year sales period, or Shopping Season, marks the major commercial events that punctuate your calendar: back-to-school, Black…
How to choose your e-commerce logistics platform?
Did you know that nearly 67% of consumers have already abandoned a shopping cart? One of the main reasons: long delivery times. Today,…
How to create top-performing marketplace listings to dominate the competition?
Did you know that over 50% of online purchases begin on a marketplace? In this ultra-competitive world, your ad is your shop window.…
Rakuten France announces European marketplace expansion: Spain as the first step in a strategic rollout
Paris, September 15, 2025 – Rakuten France, a leading player in French e-commerce and a pioneer in the circular economy, today announces…
Which E-Commerce CMS should you choose?
To create a functional online store, you need to make a decisive choice: the e-commerce CMS (Content Management System) you’re going…
How can you improve your e-commerce marketing?
As an online retailer, you’re operating in an exploding market. In 2024, worldwide e-commerce sales reached $4,320 billion,…
What’s the best online e-commerce payment solution?
Did you know that 58% of online shoppers abandon their shopping baskets at checkout? Among them: 22.8% because the payment failed, 17.7%…
Cashback: What it is, How it works and Why it matters
To the question "How can we fight inflation?", one of the solutions can be summed up in one word: cashback. At a time when shoppers are…
Why is online customer experience more important than ever?
Online customer experience determines the success of your business. If you’re an e-tailer, you know that a single mistake can be…
Rakuten France launches “Grand déballage”, an immersive videocast that takes a different approach to e-commerce
Paris, April 10 - Why do we buy what we buy? How do our objects tell us about our relationship with consumption and society? Rakuten France…








