RAKUTEN BLOG

Everything you need to achieve
e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

rakuten blog

D2C logistics: definition, challenges and optimization keys

160 billion euros will be spent online by 2023, according to FEVAD. E-commerce continues to boom, with one key model on the rise:…

Read more

D2C: advantages, challenges and keys to success in direct sales

It's a model that appeals to consumers and brands alike: Direct-to-Consumer (D2C). Booming in recent years, this business model is simple.…

Read more

Shipping method: Which one to choose for ecommerce in 2024?

As well as keeping delivery times to a minimum, attracting the largest possible number of consumers means carefully choosing the shipping…

Read more

How can you reduce delivery times?

Among the many challenges retailers face in boosting their business, delivery times are one that cannot be ignored. Today, failure to keep…

Read more

What is 4PL logistics? Definition and benefits

Outsourcing part or all of your e-commerce logistics is considered by many specialists to be an excellent strategy when you want to save…

Read more

Out-of-stock: our tips for avoiding it

Out-of-stock: just three words that can make companies - and their customers - tremble. An out-of-stock condition is the temporary…

Read more

Logistics Outsourcing: A guide for e-commerce businesses

E-commerce logistics present many challenges: finding the time to deal with them, ensuring quality service and controlling costs. And poor…

Read more

Logistics service provider: definition, advantages and selection criteria

To save time and money, outsourcing logistics has become a real asset for many companies, particularly in the ecommerce sector. Provided…

Read more

How to improve your e-commerce supply chain?

E-commerce has never been in better health: in 2023 alone, sales in the sector will total 159.9 billion euros. That's +10.5% on 2022…

Read more

Boosting e-commerce sales with promo codes: the guide

It's an essential tool for generating traffic, increasing sales and boosting growth: the promotional code. Also known as e-coupon,…

Read more

Free delivery: How can you offer free shipping and still be profitable ?

In 2024, you're looking for more growth. Increased sales on your e-shop. And greater customer loyalty. An excellent program! But have you…

Read more

4 winning strategies for increasing the average customer basket in e-commerce

Good news for e-tailers: over the 1st quarter of 2023, the average value of online purchases (products and services) rose by +10.1%. The…

Read more

Click and Collect: the key to omnichannel commerce?

Commerce is becoming increasingly omnichannel. And that's good news. Today, consumers no longer hesitate to order a product online, then…

Read more

How to outsource your e-commerce logistics?

E-commerce logistics presents many challenges: finding the time to do it, ensuring quality service and controlling costs. And poor…

Read more