RAKUTEN BLOG

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e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

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Rakuten Worldfirst partnership: Why a multi-currency account is the answer to your international payments

Selling on marketplaces sometimes means you can be dealing with buyers from different countries and getting paid in various currencies.…

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What is omnichannel e-commerce?

Electronic commerce, or e-commerce, has revolutionized the way people buy and sell products and services online. However, with the rapid…

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How to avoid abandoned carts in e-commerce?

Abandoned carts are a frequent problem in e-commerce, depriving you of part of your sales. Find out how to reduce them with our tips. What…

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Customer Satisfaction: How to Maximize It in E-Commerce

Customer satisfaction measures a consumer's satisfaction with a product, a service or, in a broader sense, a shopping experience. This…

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Barcodes: Why They Matter in E-Commerce

Whether you're buying or selling a book, a telephone case or a vacuum cleaner... All these products have one thing in common: the presence…

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Fulfillment costs: How to measure and reduce them in e-commerce?

Whether you decide to handle it yourself or outsource it, e-commerce fulfillment has a cost. A cost that you obviously try to keep as low…

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Sales Seasonality: Anticipating Sales Peaks and Calculating Your Seasonal Index

Do your sales fluctuate from month to month? Nothing could be more normal. All businesses experience sales peaks and troughs at certain…

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What is e-commerce fulfillment?

Having discussed the advantages of outsourcing your e-commerce logistics and relying on 4PL logistics to support you on a daily basis,…

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Reverse Logistics: How to Manage Your Product Returns Efficiently?

An essential link in the supply chain, reverse logistics is now an essential and strategic element to increase the attractiveness of your…

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Marketplace: Essential Guide to Boosting Your E-Commerce

8.8 billion dollars: yes, that's quite a sum. And, above all, it's the estimated share of sales on marketplaces between now and 2025. This…

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How to Improve Inventory Management?

Having given you a few tips on how to reduce delivery times and put the spotlight on 4PL logistics, let’s now turn our attention to…

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E-commerce Customer Service: How to Satisfy and Retain Your Customers

In e-commerce, the relationship between customer and brand is unique in that it is dematerialized. Brands rarely meet their buyers…

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Influencer marketing and e-commerce : complete guide

92% of consumers trust influencers' recommendations more than the brands themselves (source: Nielsen). To gain the trust of their target…

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Choosing the Optimal Pricing Strategy for E-commerce

39.4 million French people buy on the Internet: that's 500,000 more buyers than last year, according to Fevad (2024). E-commerce is winning…

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Second Hand: Key Benefits and Tips

The second-hand market is booming. It's worth over 128 billion euros worldwide (source: Tripartie), and more and more buyers are turning to…

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8th Edition of the ACSEL “Growth and Digital” Barometer: Optimistic and Resilient Merchants in the Face of Crises

Digital is a key contributor to growth for 62% of them (11 pts in one year) Paris, June 19 - In an uncertain economic climate, impacted by…

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How to calculate your e-commerce shipping costs?

It’s no secret that e-commerce logistics have a cost. This includes inventory management, reverse logistics and, in this case, order…

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Cashback Study 2024: Growing Popularity and Misconceptions

IPSOS STUDY FOR RAKUTEN FRANCE Paris, June 25 - Purchasing power is a priority for many French people faced with inflation. In the search…

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