RAKUTEN BLOG

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e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

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Apple Keynote: announcements boost the second-hand market

Paris, September 18 - Every year, the Apple keynote attracts worldwide interest, not only for the release of new products, but also for the…

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Second-hand, a key step towards a new consumer society

Second-hand goods have made their way into the minds of the French. It has become a veritable social phenomenon, marking an irreversible…

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How to select the best marketplace for your e-commerce business?

A marketplace can be a powerful lever for increasing your online sales, expanding your audience, improving your visibility and…

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Self-Service in E-commerce: A Powerful Asset for Boosting Customer Relationships

94% of French people want to solve their own problems (source: Yext study, 2023). Today's e-buyers want to find accessible answers in just…

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Rakuten Worldfirst partnership: Why a multi-currency account is the answer to your international payments

Selling on marketplaces sometimes means you can be dealing with buyers from different countries and getting paid in various currencies.…

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What is omnichannel e-commerce?

Electronic commerce, or e-commerce, has revolutionized the way people buy and sell products and services online. However, with the rapid…

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How to avoid abandoned carts in e-commerce?

Abandoned carts are a frequent problem in e-commerce, depriving you of part of your sales. Find out how to reduce them with our tips. What…

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Customer Satisfaction: How to Maximize It in E-Commerce

Customer satisfaction measures a consumer's satisfaction with a product, a service or, in a broader sense, a shopping experience. This…

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Barcodes: Why They Matter in E-Commerce

Whether you're buying or selling a book, a telephone case or a vacuum cleaner... All these products have one thing in common: the presence…

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Fulfillment costs: How to measure and reduce them in e-commerce?

Whether you decide to handle it yourself or outsource it, e-commerce fulfillment has a cost. A cost that you obviously try to keep as low…

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Sales Seasonality: Anticipating Sales Peaks and Calculating Your Seasonal Index

Do your sales fluctuate from month to month? Nothing could be more normal. All businesses experience sales peaks and troughs at certain…

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What is e-commerce fulfillment?

Having discussed the advantages of outsourcing your e-commerce logistics and relying on 4PL logistics to support you on a daily basis,…

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Reverse Logistics: How to Manage Your Product Returns Efficiently?

An essential link in the supply chain, reverse logistics is now an essential and strategic element to increase the attractiveness of your…

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Marketplace: Essential Guide to Boosting Your E-Commerce

8.8 billion dollars: yes, that's quite a sum. And, above all, it's the estimated share of sales on marketplaces between now and 2025. This…

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How to Improve Inventory Management?

Having given you a few tips on how to reduce delivery times and put the spotlight on 4PL logistics, let’s now turn our attention to…

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E-commerce Customer Service: How to Satisfy and Retain Your Customers

In e-commerce, the relationship between customer and brand is unique in that it is dematerialized. Brands rarely meet their buyers…

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Influencer marketing and e-commerce : complete guide

92% of consumers trust influencers' recommendations more than the brands themselves (source: Nielsen). To gain the trust of their target…

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Choosing the Optimal Pricing Strategy for E-commerce

39.4 million French people buy on the Internet: that's 500,000 more buyers than last year, according to Fevad (2024). E-commerce is winning…

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