Create a store on Rakuten
Watch our tutorial
How do I register on Rakuten as a professional seller?
Creating your Rakuten account is easy: just fill in the form by clicking here.
Then complete the 4 steps to start selling on our platform.
- Activate your Rakuten E-Shop using the code sent to you in your confirmation e-mail, then configure it.
- Import your products onto the platform.
- Customize your shipping costs).
- Activate payment of your sales by completing the KYC procedure.
Our business model works on the basis of sales volume: the more you sell, the lower your commission rate!
Define your needs with one of our E-Commerce Consultants by clicking here and select the package that best suits your business.
Our E-Commerce Consultants can help you open your account and set up your online store on our platform. If you would like us to assist you in this process, please contact us by clicking here.
To register as a professional seller on Rakuten, click here.
A number of details are required in order to open a merchant account and sell your products on our platform, such as :
- Company name (official name of your company)
- Legal form
- Share capital (in euros)
- A valid SIREN number
- Country in which you do business
- Intracommunity VAT number (you can also choose to register as a “micro enterprise” or “auto-entrepreneur”, and therefore leave this field blank).
Make sure you have all this information when you register.
As for the name of your online store, this will also be your future Rakuten login, which will be visible to all site users.
Once you’ve chosen your name, set your account password. If necessary, you can change it later.
Once your registration is complete, you will receive a confirmation e-mail from our sales team.
We strongly recommend that you enter an e-mail address that you use regularly.
Once you have registered, you will receive a confirmation e-mail from our sales team.
You will then receive all the e-mails you need to manage your account: administrative management, sales notifications, messages from your buyers, complaints, monthly reports, etc.
4 steps to start selling
Creating your Rakuten account is easy: just fill in the form by clicking here.
Have you filled in the form? Congratulations, you’re now registered with Rakuten! You’re just a few clicks away from setting up your e-shop, and there are just 4 steps left to complete before you can start selling.
There are several integration methods available for importing your catalog to Rakuten:
- Import via classic integration (Excel CSV or TXT file): use our File-Validator tool for a first import. Find out more about this method here.
- Import by generic integration (XML file): more complex, but a more complete method if you master the language. Find out more about this method here.
- Import by manual integration: click on “Sell yours”, and import your products one by one. Find out more about this method here.
- Import by feed URL: generated by you or your integrator. Find out more about this method here.
Our E-Commerce Consultants can help you choose the import method best suited to your e-shop. If you’d like us to help you make the right choice, click here to request a callback.
Offer the best delivery solutions and customize your shipping costs. Adapt them to your logistics and transport costs. Stay competitive and regularly monitor and adjust them. You can customize them according to the number of items, weight, delivery method (normal, registered…) and destination.
Find out more about choosing your delivery method here.
Find out more about customizing your shipping costs here.
The Rakuten E-Shop is the solution for making your online store unique and authentic. It lets you control your brand image, enhance your customers’ experience and showcase your best offers. Personalize your space, select the offers you wish to highlight, immerse your visitors in your world… this e-shop is entirely dedicated to you!
Find out more about setting up your e-shop here.
Would you like us to help you set up your e-shop? Click here to request a callback.
What is KYC?
Know Your Customer (KYC) is the name given to the process of :
- Verify the identity of a company’s customers.
- Ensure customer compliance with anti-corruption legislation and verify their probity and integrity.
- Prevent usurpation, financial fraud, money laundering and terrorist financing.
How does it work?
Here are the steps to follow:
- Log in to your Rakuten account and go to your back office.
- In the “Account settings” section of the menu, click on the “Shipping and pro package” page.
- On this page, scroll down to the “My KYC details” block.
- Enter the details of your company’s legal representative in the appropriate fields, then validate the information.
- Once you’ve completed this step, you’ll have access to the “My documents” tab of the menu, under the “Finances” section, which was previously grayed out.
- Click on the page. You will be redirected to the Mangopay interface.
- Follow the instructions to provide the necessary documents.
Notes on the information to be provided:
- The identity document must be in color, and must not be blurred or covered by anything. There must be no flash or reflection, and the MRZ band must be visible in its entirety.
- The K-Bis must be recent (less than 3 months).
- Articles of association must be up to date, dated and signed.
Changing account information
To change your e-mail address and/or personal information (title, last name, first name), go to the Account Settings section of your Rakuten account and click on E-mail and password.
If you wish to change your return address, click on Shipping and pro package.
In this section, you can also enter :
- your account type (professional or private)
- the country from which you ship orders
If you wish to access your company information (SIRET number, bank details, address, etc.), click on My documents in the Finance section.
You won’t be able to change this information yourself; you’ll have to ask your E-Commerce Consultant to do so, and he’ll look into the feasibility of the change. The procedure is the same for changing your store name.
Professional Sales Guide
Have you just joined Rakuten as a professional seller? Find out in this white paper about all the different processes you may encounter during your time at Rakuten.
In particular, we present the sales cycle on our shopping platform, as well as the processes for order cancellations and complaints.
August 18, 2023 version :
- How to communicate on the Rakuten platform?
- Use of messaging and contact channels
- How do users contact us?
- How do I contact User Care?
- Changes to general terms of use (07/07/2023)
- Users now have 14 days from the date of delivery to lodge a complaint, for all types of complaint.
- This period is extended to 30 days if no tracking number is provided by the seller.
- Integration of partial refunds and rebates