RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
How can I sell on Rakuten as a professional?
12,000: the number of professional sellers who have chosen to boost their online sales with our Rakuten platform. Rakuten is the only…
D2C: advantages, challenges and keys to success in direct sales
It's a model that appeals to consumers and brands alike: Direct-to-Consumer (D2C). Booming in recent years, this business model is simple.…
What legal status should you choose for your e-commerce business?
This article is about the French market and French Jewish laws. They are not applicable in other countries. More than ever, e-commerce is…
Flash sales: a growth driver for e-commerce ?
In e-commerce, flash sales are one of the most widely used marketing tools for generating maximum sales over a limited period of time. This…
E-commerce : Essential KPIs to maximize your success
All indicators are green. This is the good news from Fevad, which published the e-commerce report for the year 2022. The total e-commerce…
Black Friday 2023: E-commerce statistics to remember
Black Friday has become an unmissable shopping tradition for the French, with impressive statistics testifying to its continuing success.…
E-retail and its specific features: follow the guide!
42 million French people buy on the Internet. According to FEVAD (2023), we're on the podium: France is 2nd in Europe for online purchases,…
How can you choose the best sales channels for your business?
Between the moment your product is created and the moment it reaches the hands of the end customer, different paths can be taken. These are…
Multi-currency payment: 10 tips for successful global expansion
Dealing with multiple currencies comes with the territory in today’s global and interconnected economy. But whether you’re an…
Complete guide to creating an outstanding product sheet
9 out of 10: that's how many opportunities you lose if your product pages are incomplete. That's 86% of customers who won't repeat their…
The complete guide to creating a high-performance online store
More than 10,000 new e-commerce sites were created in 2022. That's an increase of over 5% on the previous year. And the good news is that…
Free Marketplace: the solution for launching an e-commerce business?
Between €2,000 and €20,000: that's the average budget needed to launch your own e-commerce site. This includes expenses such as IT…
Click and Collect: the key to omnichannel commerce?
Commerce is becoming increasingly omnichannel. And that's good news. Today, consumers no longer hesitate to order a product online, then…
Cashback: definition, benefits and how does it work?
When asked how to combat inflation, one of the solutions can be summed up in a single word: cashback. While inflation generates a loss of…
Marketplace or e-commerce: which model to choose?
The rise in digital transformation is accompanied by two pieces of good news: e-commerce is growing fast. Marketplaces even more so. By…
7 tips to better sell on online marketplaces as a business
Selling on marketplaces is an opportunity for e-tailers looking to open up a new sales channel. But to stand out from the competition and…