RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

Which payment methods should you offer in e-commerce?
In e-commerce, the choice of payment methods directly conditions your success. It’s not just about processing a transaction,…
Retail media: A key asset for your e-commerce strategy
By 2028, the global Retail Media market is expected to reach more than $175 billion¹. This unavoidable trend is transforming the world of…
How to drive your business with an e-commerce dashboard?
Do you run an e-commerce site, sell on several marketplaces or use logistics services, but find it hard to centralize your data?…
E-commerce: How to boost your end-of-year sales?
The end-of-year sales period, or Shopping Season, marks the major commercial events that punctuate your calendar: back-to-school, Black…
How to choose your e-commerce logistics platform?
Did you know that nearly 67% of consumers have already abandoned a shopping cart? One of the main reasons: long delivery times. Today,…
How to create top-performing marketplace listings to dominate the competition?
Did you know that over 50% of online purchases begin on a marketplace? In this ultra-competitive world, your ad is your shop window.…
Rakuten France announces European marketplace expansion: Spain as the first step in a strategic rollout
Paris, September 15, 2025 – Rakuten France, a leading player in French e-commerce and a pioneer in the circular economy, today announces…
Which E-Commerce CMS should you choose?
To create a functional online store, you need to make a decisive choice: the e-commerce CMS (Content Management System) you’re going…
How can you improve your e-commerce marketing?
As an online retailer, you’re operating in an exploding market. In 2024, worldwide e-commerce sales reached $4,320 billion,…
What’s the best online e-commerce payment solution?
Did you know that 58% of online shoppers abandon their shopping baskets at checkout? Among them: 22.8% because the payment failed, 17.7%…
Cashback: What it is, How it works and Why it matters
To the question "How can we fight inflation?", one of the solutions can be summed up in one word: cashback. At a time when shoppers are…
Why is online customer experience more important than ever?
Online customer experience determines the success of your business. If you’re an e-tailer, you know that a single mistake can be…
Rakuten France launches “Grand déballage”, an immersive videocast that takes a different approach to e-commerce
Paris, April 10 - Why do we buy what we buy? How do our objects tell us about our relationship with consumption and society? Rakuten France…
Energy label: your new asset for selling more on marketplaces
Have you prepared your energy labels for June 20, 2025? From this date, a new European regulation will make it compulsory for smartphones…
E-commerce Seller: How to Succeed in Your 2025 Summer Sales
The 2025 summer sales kick off on Wednesday June 25 and run until Tuesday July 22. For all e-tailers, this period, governed by summer sales…
E-Commerce: How to Sell Abroad?
With the rise of e-commerce and digital technologies, distance is no longer an obstacle for e-tailers. For thousands of e-commerce sites,…
E-Commerce: How to Manage your International Deliveries?
Today, one in three French e-tailers already sells its products abroad, and this figure is growing all the time! Both in Europe and abroad,…
Rakuten strengthens its technical presence in Europe with the opening of the Rakuten Tech Center Europe in Paris
Paris, April 17, 2025 - Rakuten Group, Inc. Announces the creation of the Rakuten Tech Center Europe, a new technology entity dedicated to…