RAKUTEN BLOG

Everything you need to achieve
e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

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Which payment methods should you offer in e-commerce?

In e-commerce, the choice of payment methods directly conditions your success. It’s not just about processing a transaction,…

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Retail media: A key asset for your e-commerce strategy

By 2028, the global Retail Media market is expected to reach more than $175 billion¹. This unavoidable trend is transforming the world of…

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How to drive your business with an e-commerce dashboard?

Do you run an e-commerce site, sell on several marketplaces or use logistics services, but find it hard to centralize your data?…

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E-commerce: How to boost your end-of-year sales?

The end-of-year sales period, or Shopping Season, marks the major commercial events that punctuate your calendar: back-to-school, Black…

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How to choose your e-commerce logistics platform?

Did you know that nearly 67% of consumers have already abandoned a shopping cart? One of the main reasons: long delivery times. Today,…

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How to create top-performing marketplace listings to dominate the competition?

Did you know that over 50% of online purchases begin on a marketplace? In this ultra-competitive world, your ad is your shop window.…

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Rakuten France announces European marketplace expansion: Spain as the first step in a strategic rollout

Paris, September 15, 2025 – Rakuten France, a leading player in French e-commerce and a pioneer in the circular economy, today announces…

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Which E-Commerce CMS should you choose?

To create a functional online store, you need to make a decisive choice: the e-commerce CMS (Content Management System) you’re going…

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How can you improve your e-commerce marketing?

As an online retailer, you’re operating in an exploding market. In 2024, worldwide e-commerce sales reached $4,320 billion,…

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What’s the best online e-commerce payment solution?

Did you know that 58% of online shoppers abandon their shopping baskets at checkout? Among them: 22.8% because the payment failed, 17.7%…

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Cashback: What it is, How it works and Why it matters

To the question "How can we fight inflation?", one of the solutions can be summed up in one word: cashback. At a time when shoppers are…

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Why is online customer experience more important than ever?

Online customer experience determines the success of your business. If you’re an e-tailer, you know that a single mistake can be…

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Rakuten France launches “Grand déballage”, an immersive videocast that takes a different approach to e-commerce

Paris, April 10 - Why do we buy what we buy? How do our objects tell us about our relationship with consumption and society? Rakuten France…

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Energy label: your new asset for selling more on marketplaces

Have you prepared your energy labels for June 20, 2025? From this date, a new European regulation will make it compulsory for smartphones…

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E-commerce Seller: How to Succeed in Your 2025 Summer Sales

The 2025 summer sales kick off on Wednesday June 25 and run until Tuesday July 22. For all e-tailers, this period, governed by summer sales…

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E-Commerce: How to Sell Abroad?

With the rise of e-commerce and digital technologies, distance is no longer an obstacle for e-tailers. For thousands of e-commerce sites,…

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E-Commerce: How to Manage your International Deliveries?

Today, one in three French e-tailers already sells its products abroad, and this figure is growing all the time! Both in Europe and abroad,…

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Rakuten strengthens its technical presence in Europe with the opening of the Rakuten Tech Center Europe in Paris

Paris, April 17, 2025 - Rakuten Group, Inc. Announces the creation of the Rakuten Tech Center Europe, a new technology entity dedicated to…

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