RAKUTEN BLOG
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e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
Online seller: How to draft your general terms and conditions of sale?
€75,000. This number represents the maximum amount of penalties you risk if your general terms and conditions of sale are not compliant. In…
How to leverage online destocking?
Unsold goods account for an average of 3% of company sales¹. If you sell €10,000 worth of products every month, you’re potentially…
How to improve your e-commerce SEO?
With over 153,000 e-commerce sites in France¹, standing out from the crowd and attracting customers is a real challenge for any e-business.…
How to manage customer complaints in e-commerce?
As an online retailer, you are aware that customer complaints are part of the job. Delays, order errors, product defects… Each…
What are the e-commerce best practices to follow?
In 2024, there will already be more than 153,000 active online sellers in France (9% more than in 2023)¹. Succeeding in e-commerce in this…
Mobile commerce: what advantages for your online store?
Are you an online retailer looking to make your online store more attractive? Consider investing in mobile commerce, or m-commerce. With…
E-commerce right of withdrawal: master your obligations and optimize your returns
Did you know that nearly 60% of online shoppers consult the returns policy before validating their basket? In e-commerce, managing returns…
Online seller: leverage one-click purchasing
A study by the Baymard Institute shows that over 70% of shopping baskets are abandoned in e-commerce. Behind this figure lies a simple…
Which payment methods should you offer in e-commerce?
In e-commerce, the choice of payment methods directly conditions your success. It’s not just about processing a transaction,…
Retail media: A key asset for your e-commerce strategy
By 2028, the global Retail Media market is expected to reach more than $175 billion¹. This unavoidable trend is transforming the world of…
How to drive your business with an e-commerce dashboard?
Do you run an e-commerce site, sell on several marketplaces or use logistics services, but find it hard to centralize your data?…
E-commerce: How to boost your end-of-year sales?
The end-of-year sales period, or Shopping Season, marks the major commercial events that punctuate your calendar: back-to-school, Black…
How to choose your e-commerce logistics platform?
Did you know that nearly 67% of consumers have already abandoned a shopping cart? One of the main reasons: long delivery times. Today,…
How to create top-performing marketplace listings to dominate the competition?
Did you know that over 50% of online purchases begin on a marketplace? In this ultra-competitive world, your ad is your shop window.…
Rakuten France announces European marketplace expansion: Spain as the first step in a strategic rollout
Paris, September 15, 2025 – Rakuten France, a leading player in French e-commerce and a pioneer in the circular economy, today announces…
Which E-Commerce CMS should you choose?
To create a functional online store, you need to make a decisive choice: the e-commerce CMS (Content Management System) you’re going…
How can you improve your e-commerce marketing?
As an online retailer, you’re operating in an exploding market. In 2024, worldwide e-commerce sales reached $4,320 billion,…
What’s the best online e-commerce payment solution?
Did you know that 58% of online shoppers abandon their shopping baskets at checkout? Among them: 22.8% because the payment failed, 17.7%…