RAKUTEN BLOG

Everything you need to achieve
e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

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How to Improve Inventory Management?

Having given you a few tips on how to reduce delivery times and put the spotlight on 4PL logistics, let’s now turn our attention to…

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E-commerce Customer Service: How to Satisfy and Retain Your Customers

In e-commerce, the relationship between customer and brand is unique in that it is dematerialized. Brands rarely meet their buyers…

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Influencer marketing and e-commerce : complete guide

92% of consumers trust influencers' recommendations more than the brands themselves (source: Nielsen). To gain the trust of their target…

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Choosing the Optimal Pricing Strategy for E-commerce

39.4 million French people buy on the Internet: that's 500,000 more buyers than last year, according to Fevad (2024). E-commerce is winning…

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Second Hand: Key Benefits and Tips

The second-hand market is booming. It's worth over 128 billion euros worldwide (source: Tripartie), and more and more buyers are turning to…

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8th Edition of the ACSEL “Growth and Digital” Barometer: Optimistic and Resilient Merchants in the Face of Crises

Digital is a key contributor to growth for 62% of them (11 pts in one year) Paris, June 19 - In an uncertain economic climate, impacted by…

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How to calculate your e-commerce shipping costs?

It’s no secret that e-commerce logistics have a cost. This includes inventory management, reverse logistics and, in this case, order…

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Cashback Study 2024: Growing Popularity and Misconceptions

IPSOS STUDY FOR RAKUTEN FRANCE Paris, June 25 - Purchasing power is a priority for many French people faced with inflation. In the search…

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How can I sell on Rakuten as a professional?

12,000: the number of professional sellers who have chosen to boost their online sales with our Rakuten platform. Rakuten is the only…

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Marketplace or dropshipping: which model to choose?

In the e-commerce ring, two key concepts clash. On our left are marketplaces. On the right, dropshipping. But are these two models…

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What is lead time? Definition and best practices

Lead time. Does this term mean anything to you? It's one of the most important e-commerce KPIs to master. Especially today: the commercial…

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D2C logistics: definition, challenges and optimization keys

160 billion euros will be spent online by 2023, according to FEVAD. E-commerce continues to boom, with one key model on the rise:…

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D2C: advantages, challenges and keys to success in direct sales

It's a model that appeals to consumers and brands alike: Direct-to-Consumer (D2C). Booming in recent years, this business model is simple.…

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Shipping method: Which one to choose for ecommerce in 2024?

As well as keeping delivery times to a minimum, attracting the largest possible number of consumers means carefully choosing the shipping…

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How can you reduce delivery times?

Among the many challenges retailers face in boosting their business, delivery times are one that cannot be ignored. Today, failure to keep…

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What is 4PL logistics? Definition and benefits

Outsourcing part or all of your e-commerce logistics is considered by many specialists to be an excellent strategy when you want to save…

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Out-of-stock: our tips for avoiding it

Out-of-stock: just three words that can make companies - and their customers - tremble. An out-of-stock condition is the temporary…

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Logistics Outsourcing: A guide for e-commerce businesses

E-commerce logistics present many challenges: finding the time to deal with them, ensuring quality service and controlling costs. And poor…

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