RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
Second Hand: Key Benefits and Tips
The second-hand market is booming. It's worth over 128 billion euros worldwide (source: Tripartie), and more and more buyers are turning to…
8th Edition of the ACSEL “Growth and Digital” Barometer: Optimistic and Resilient Merchants in the Face of Crises
Digital is a key contributor to growth for 62% of them (11 pts in one year) Paris, June 19 - In an uncertain economic climate, impacted by…
How to calculate your e-commerce shipping costs?
It’s no secret that e-commerce logistics have a cost. This includes inventory management, reverse logistics and, in this case, order…
Cashback Study 2024: Growing Popularity and Misconceptions
IPSOS STUDY FOR RAKUTEN FRANCE Paris, June 25 - Purchasing power is a priority for many French people faced with inflation. In the search…
How can I sell on Rakuten as a professional?
12,000: the number of professional sellers who have chosen to boost their online sales with our Rakuten platform. Rakuten is the only…
Marketplace or dropshipping: which model to choose?
In the e-commerce ring, two key concepts clash. On our left are marketplaces. On the right, dropshipping. But are these two models…
What is lead time? Definition and best practices
Lead time. Does this term mean anything to you? It's one of the most important e-commerce KPIs to master. Especially today: the commercial…
D2C logistics: definition, challenges and optimization keys
160 billion euros will be spent online by 2023, according to FEVAD. E-commerce continues to boom, with one key model on the rise:…
D2C: advantages, challenges and keys to success in direct sales
It's a model that appeals to consumers and brands alike: Direct-to-Consumer (D2C). Booming in recent years, this business model is simple.…
Shipping method: Which one to choose for ecommerce in 2024?
As well as keeping delivery times to a minimum, attracting the largest possible number of consumers means carefully choosing the shipping…
How can you reduce delivery times?
Among the many challenges retailers face in boosting their business, delivery times are one that cannot be ignored. Today, failure to keep…
What is 4PL logistics? Definition and benefits
Outsourcing part or all of your e-commerce logistics is considered by many specialists to be an excellent strategy when you want to save…
Out-of-stock: our tips for avoiding it
Out-of-stock: just three words that can make companies - and their customers - tremble. An out-of-stock condition is the temporary…
Logistics Outsourcing: A guide for e-commerce businesses
E-commerce logistics present many challenges: finding the time to deal with them, ensuring quality service and controlling costs. And poor…
Logistics service provider: definition, advantages and selection criteria
To save time and money, outsourcing logistics has become a real asset for many companies, particularly in the ecommerce sector. Provided…
How to improve your e-commerce supply chain?
E-commerce has never been in better health: in 2023 alone, sales in the sector will total 159.9 billion euros. That's +10.5% on 2022…
What legal status should you choose for your e-commerce business?
This article is about the French market and French Jewish laws. They are not applicable in other countries. More than ever, e-commerce is…
Boosting e-commerce sales with promo codes: the guide
It's an essential tool for generating traffic, increasing sales and boosting growth: the promotional code. Also known as e-coupon,…