Rakuten will be with you during Black Friday
Black Friday is a key moment for all retailers, during which Club R members are very active and constantly on the lookout for good deals. It’s a real opportunity to boost your year-end sales. That’s why we’ve put together a few tips and tricks to help you prepare for it.
Black Friday 2024 starts in:
Configure your campaign for Black Friday
Step 1: Create your product campaign
First, go to your Rakuten account to launch your Black Friday campaign in just a few minutes.
Once you’ve logged in to your Seller Area, click on My Campaigns, in the Marketing section.
Then click on Create a new product campaign to set up your promotional campaign.
Enter the details of your Black Friday campaign:
- Name : enter "Black Friday 2023 Campaign", for example
- Type : select the "Promotions" category
- Dates : define the start and end dates of your promotion
- Discount percentage: the higher the percentage, the more interesting your campaign will be
Then click on Validate
Step 2: Select the products for your campaign
Once the campaign has been created, it’s time to add ads to your product campaign. There are several possible methods:
- Manually: Go to your Inventory and click on All my ads. Then select the item you're interested in, click on Add to selection and choose the campaign you want.
- CSV or XML file integration: To manage larger volumes of ads, you can import a TXT, CSV or XML file encoded in UTF-8 or ISO-8859-1, specifying your product campaign ID. A webservice is available for you to import and test your XML file on Rakuten France. All the steps involved in integrating CSV or XML files can be found on our Help page.
- With the help of an integrator: You can also associate your products with your campaign through your integrator, by specifying your campaign ID.
Need help or advice setting up your Black Friday campaign?
Configure your catalog and improve your ads
Check your stock
It’s essential that your entire catalog is visible on the site. To do this, check:
- That all your ads are published once you've integrated them.
- If your EANs are correctly filled in to be correctly referenced on the site.
- Thestate of your inventory to avoid possible stock-outs.
For more information, visit the EAN section of our Help page. If you have any questions, please contact our support team.
Improve your ads and photos
Your product sheets reflect the quality of your store and your products. Take care of them! Showcase your products with complete listings and quality photos
Check out our checklist of 17 criteria for creating product sheets that convert web users into customers, where you’ll find tips and examples of Rakuten product sheets to inspire you!
Update your e-shop
Create a “Black Friday” category in your Rakuten e-shop to improve user experience and your conversion rate
Also think about communicating your promotions by publishing personalized banners on your store.
Increase your visibility during Black Friday
Sponsor your products on the marketplace
Project your products to the top of search results with Rakuten Ads. If a potential buyer types in a pre-defined keyword, your product appears first in the search results.
With Rakuten Ads, you’re in total control of your budget. You can set an optimized cost-per-click and daily budget. You only pay when customers click on your ad. As long as you haven’t used up your budget, you have an unlimited number of impressions!
Ads promoted with this tool will generate more traffic and more sales, boosting your bottom line.
Would you like some guidance in setting up your Rakuten Ads strategy? Ask your E-Commerce Consultant to get in touch with you
Boost your competitiveness
Offer special deals to shoppers, such as Rakuten Points or Rakuten Coupons, and generate more traffic to your listings. Offers with Rakuten Coupons are relayed and visible on our “Rakuten Deals” page, one of the highest-traffic pages on our site. A real lever for increasing your sales and conversion rate during Black Friday.
Make sure your prices are the most competitive on the market by regularly monitoring the competition.
Would you like to offer additional Rakuten Points for Black Friday? Ask your E-Commerce Consultant to get back to you.
Optimize your deliveries and anticipate the Black Friday rush
Outsource shipping and order tracking
Save valuable time with fast, reliable and cost-effective e-commerce logistics with our Rakuten Fulfillment Network logistics service.
Our service takes care of every stage of your e-commerce logistics, from order packaging to shipping and order tracking, right through to customer returns.
Our after-sales service takes care of any logistical problems encountered by your customers, saving you precious time.
Anticipate the Black Friday order peak and ensure that every one of your customers receives their parcel on time with Rakuten Fulfillment Network.
Activate express delivery
35% of online shoppers cancel their purchase if advertised delivery times are too long, according to a McKinsey study. Similarly, 44% of shoppers said they would not wait more than two days to receive their order.
Express delivery allows you to shorten your delivery times and therefore gain in competitiveness during a busy time like Black Friday. For orders placed before 2pm, delivery is guaranteed the next day, and the day after for orders placed after 2pm.
Offer Click & Collect
Take advantage of the Rakuten Instore click & collect option free of charge and allow shoppers to collect their parcels from your stores just one hour after placing their order.
When you consider that 70% of in-store parcel collectors make impulse purchases on the spot, it would be a shame to miss out!
Activate Click & Collect for your store by filling in this form.
Would you like us to help you prepareBlack Friday 2024?
Our E-Commerce Consultants are available to guide and advise you on the Rakuten platform.