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EANs
When creating a product master record, the obligation to enter an EAN/UPC/ISBN (GTIN) product code varies according to the type of product concerned.
When it exists, this obligation is specified in the import model adapted to your product typology.
The presence of a product identification code is strongly recommended, if not mandatory, for each product you wish to include in the catalog.
These codes maximize the visibility of your offer, whether on the Rakuten France site or on our partner sites (e.g. price comparison sites such as Google Shopping, Facebook, Retargeters, etc.).
Entering a code that does not correspond to the product or brand with which it is associated can have consequences for the visibility of your entire catalog.
It is therefore essential to enter an EAN/UPC/ISBN code as often as possible when creating a new product file, and to ensure that it is correct.
Les codes attendus doivent comporter 13 chiffres (format EAN-13 et ISBN-13).
Dans le cas d’un code comportant 12 ou 11 chiffres (UPC), il suffit de le compléter par 1 ou 2 zéro(s) à son début pour le rendre compatible avec le format requis.