RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
How can you increase your visibility on a marketplace?
In the world of e-commerce, marketplaces have become indispensable, offering sellers considerable visibility and audience reach. However,…
E-commerce Website Cost: how much should you budget?
The e-commerce sector is doing well. In 2023, total sales generated by French e-tailers reached 159.9 billion euros (source: Statistica,…
How to select the best marketplace for your e-commerce business?
A marketplace can be a powerful lever for increasing your online sales, expanding your audience, improving your visibility and…
What is omnichannel e-commerce?
Electronic commerce, or e-commerce, has revolutionized the way people buy and sell products and services online. However, with the rapid…
How to avoid abandoned carts in e-commerce?
Abandoned carts are a frequent problem in e-commerce, depriving you of part of your sales. Find out how to reduce them with our tips. What…
Fulfillment costs: How to measure and reduce them in e-commerce?
Whether you decide to handle it yourself or outsource it, e-commerce fulfillment has a cost. A cost that you obviously try to keep as low…
Sales Seasonality: Anticipating Sales Peaks and Calculating Your Seasonal Index
Do your sales fluctuate from month to month? Nothing could be more normal. All businesses experience sales peaks and troughs at certain…
What is e-commerce fulfillment?
Having discussed the advantages of outsourcing your e-commerce logistics and relying on 4PL logistics to support you on a daily basis,…
Reverse Logistics: How to Manage Your Product Returns Efficiently?
An essential link in the supply chain, reverse logistics is now an essential and strategic element to increase the attractiveness of your…
Marketplace: Essential Guide to Boosting Your E-Commerce
8.8 billion dollars: yes, that's quite a sum. And, above all, it's the estimated share of sales on marketplaces between now and 2025. This…
How to Improve Inventory Management?
Having given you a few tips on how to reduce delivery times and put the spotlight on 4PL logistics, let’s now turn our attention to…
E-commerce Customer Service: How to Satisfy and Retain Your Customers
In e-commerce, the relationship between customer and brand is unique in that it is dematerialized. Brands rarely meet their buyers…
Influencer marketing and e-commerce : complete guide
92% of consumers trust influencers' recommendations more than the brands themselves (source: Nielsen). To gain the trust of their target…
Choosing the Optimal Pricing Strategy for E-commerce
39.4 million French people buy on the Internet: that's 500,000 more buyers than last year, according to Fevad (2024). E-commerce is winning…
Second Hand: Key Benefits and Tips
The second-hand market is booming. It's worth over 128 billion euros worldwide (source: Tripartie), and more and more buyers are turning to…
How to calculate your e-commerce shipping costs?
It’s no secret that e-commerce logistics have a cost. This includes inventory management, reverse logistics and, in this case, order…
Marketplace or dropshipping: which model to choose?
In the e-commerce ring, two key concepts clash. On our left are marketplaces. On the right, dropshipping. But are these two models…
What is lead time? Definition and best practices
Lead time. Does this term mean anything to you? It's one of the most important e-commerce KPIs to master. Especially today: the commercial…