RAKUTEN BLOG

Everything you need to achieve
e-commerce success

Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.

In e-commerce, flash sales are one of the most widely used marketing tools for generating maximum sales over a limited period of time. This…

In 2024, you're looking for more growth. Increased sales on your e-shop. And greater customer loyalty. An excellent program! But have you…

All indicators are green. This is the good news from Fevad, which published the e-commerce report for the year 2022. The total e-commerce…

Black Friday has become an unmissable shopping tradition for the French, with impressive statistics testifying to its continuing success.…

42 million French people buy on the Internet. According to FEVAD (2023), we're on the podium: France is 2nd in Europe for online purchases,…

Between the moment your product is created and the moment it reaches the hands of the end customer, different paths can be taken. These are…

Dealing with multiple currencies comes with the territory in today’s global and interconnected economy. But whether you’re an…

9 out of 10: that's how many opportunities you lose if your product pages are incomplete. That's 86% of customers who won't repeat their…

More than 10,000 new e-commerce sites were created in 2022. That's an increase of over 5% on the previous year. And the good news is that…

Good news for e-tailers: over the 1st quarter of 2023, the average value of online purchases (products and services) rose by +10.1%. The…

Between €2,000 and €20,000: that's the average budget needed to launch your own e-commerce site. This includes expenses such as IT…

Commerce is becoming increasingly omnichannel. And that's good news. Today, consumers no longer hesitate to order a product online, then…

When asked how to combat inflation, one of the solutions can be summed up in a single word: cashback. While inflation generates a loss of…

The rise in digital transformation is accompanied by two pieces of good news: e-commerce is growing fast. Marketplaces even more so. By…

8.8 billion dollars: yes, that's quite a sum. And, above all, it's the estimated share of sales on marketplaces between 2023 and 2025. This…

Selling on marketplaces is an opportunity for e-tailers looking to open up a new sales channel. But to stand out from the competition and…

E-commerce logistics presents many challenges: finding the time to do it, ensuring quality service and controlling costs. And poor…