RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
What is e-commerce fulfillment?
Having discussed the advantages of outsourcing your e-commerce logistics and relying on 4PL logistics to support you on a daily basis,…
Reverse Logistics: How to Manage Your Product Returns Efficiently?
An essential link in the supply chain, reverse logistics is now an essential and strategic element to increase the attractiveness of your…
Marketplace: Essential Guide to Boosting Your E-Commerce
8.8 billion dollars: yes, that's quite a sum. And, above all, it's the estimated share of sales on marketplaces between now and 2025. This…
How to Improve Inventory Management?
Having given you a few tips on how to reduce delivery times and put the spotlight on 4PL logistics, let’s now turn our attention to…
E-commerce Customer Service: How to Satisfy and Retain Your Customers
In e-commerce, the relationship between customer and brand is unique in that it is dematerialized. Brands rarely meet their buyers…
Influencer marketing and e-commerce : complete guide
92% of consumers trust influencers' recommendations more than the brands themselves (source: Nielsen). To gain the trust of their target…
Choosing the Optimal Pricing Strategy for E-commerce
39.4 million French people buy on the Internet: that's 500,000 more buyers than last year, according to Fevad (2024). E-commerce is winning…
Second Hand: Key Benefits and Tips
The second-hand market is booming. It's worth over 128 billion euros worldwide (source: Tripartie), and more and more buyers are turning to…
How to calculate your e-commerce shipping costs?
It’s no secret that e-commerce logistics have a cost. This includes inventory management, reverse logistics and, in this case, order…
How can I sell on Rakuten as a professional?
12,000: the number of professional sellers who have chosen to boost their online sales with our Rakuten platform. Rakuten is the only…
Marketplace or dropshipping: which model to choose?
In the e-commerce ring, two key concepts clash. On our left are marketplaces. On the right, dropshipping. But are these two models…
What is lead time? Definition and best practices
Lead time. Does this term mean anything to you? It's one of the most important e-commerce KPIs to master. Especially today: the commercial…
D2C logistics: definition, challenges and optimization keys
160 billion euros will be spent online by 2023, according to FEVAD. E-commerce continues to boom, with one key model on the rise:…
D2C: advantages, challenges and keys to success in direct sales
It's a model that appeals to consumers and brands alike: Direct-to-Consumer (D2C). Booming in recent years, this business model is simple.…
Shipping method: Which one to choose for ecommerce in 2024?
As well as keeping delivery times to a minimum, attracting the largest possible number of consumers means carefully choosing the shipping…
How can you reduce delivery times?
Among the many challenges retailers face in boosting their business, delivery times are one that cannot be ignored. Today, failure to keep…