RAKUTEN BLOG
Everything you need to achieve
e-commerce success
Explore our weekly insights and tactics to elevate your e-commerce and marketplace strategy.
What is 4PL logistics? Definition and benefits
Outsourcing part or all of your e-commerce logistics is considered by many specialists to be an excellent strategy when you want to save…
Out-of-stock: our tips for avoiding it
Out-of-stock: just three words that can make companies - and their customers - tremble. An out-of-stock condition is the temporary…
Logistics Outsourcing: A guide for e-commerce businesses
E-commerce logistics present many challenges: finding the time to deal with them, ensuring quality service and controlling costs. And poor…
Logistics service provider: definition, advantages and selection criteria
To save time and money, outsourcing logistics has become a real asset for many companies, particularly in the ecommerce sector. Provided…
How to improve your e-commerce supply chain?
E-commerce has never been in better health: in 2023 alone, sales in the sector will total 159.9 billion euros. That's +10.5% on 2022…
What legal status should you choose for your e-commerce business?
This article is about the French market and French Jewish laws. They are not applicable in other countries. More than ever, e-commerce is…
Boosting e-commerce sales with promo codes: the guide
It's an essential tool for generating traffic, increasing sales and boosting growth: the promotional code. Also known as e-coupon,…
Flash sales: a growth driver for e-commerce ?
In e-commerce, flash sales are one of the most widely used marketing tools for generating maximum sales over a limited period of time. This…
Free delivery: How can you offer free shipping and still be profitable ?
In 2024, you're looking for more growth. Increased sales on your e-shop. And greater customer loyalty. An excellent program! But have you…
E-commerce : Essential KPIs to maximize your success
All indicators are green. This is the good news from Fevad, which published the e-commerce report for the year 2022. The total e-commerce…
Black Friday 2023: E-commerce statistics to remember
Black Friday has become an unmissable shopping tradition for the French, with impressive statistics testifying to its continuing success.…
E-retail and its specific features: follow the guide!
42 million French people buy on the Internet. According to FEVAD (2023), we're on the podium: France is 2nd in Europe for online purchases,…
How can you choose the best sales channels for your business?
Between the moment your product is created and the moment it reaches the hands of the end customer, different paths can be taken. These are…
Multi-currency payment: 10 tips for successful global expansion
Dealing with multiple currencies comes with the territory in today’s global and interconnected economy. But whether you’re an…
Complete guide to creating an outstanding product sheet
9 out of 10: that's how many opportunities you lose if your product pages are incomplete. That's 86% of customers who won't repeat their…
The complete guide to creating a high-performance online store
More than 10,000 new e-commerce sites were created in 2022. That's an increase of over 5% on the previous year. And the good news is that…
4 winning strategies for increasing the average customer basket in e-commerce
Good news for e-tailers: over the 1st quarter of 2023, the average value of online purchases (products and services) rose by +10.1%. The…
Free Marketplace: the solution for launching an e-commerce business?
Between €2,000 and €20,000: that's the average budget needed to launch your own e-commerce site. This includes expenses such as IT…