About Rakuten
The Rakuten Group, founded in Japan in 1997, is a major global innovator and a world leader in online services.
About the Rakuten Group
The Rakuten Group is a global leader in online services. With an ecosystem comprising more than 80 complementary digital services across a wide range of sectors—including e-commerce, telecommunications, fintech, advertising, and artificial intelligence—Rakuten has 1.5 billion members, and our operations employ more than 25,000 people worldwide.
+11 Mds
in euros in revenue
+25, 000
employees
+3 000
researchers and engineers
A global footprint
A unique ecosystem
Rakuten comprises 80 entities, each with its own area of expertise, positioning the group as a key player in the global tech scene.
- E-commerce: As the group’s core business, our “100% marketplace” platforms enable thousands of merchants to promote their products to loyal members of the community.
- Digital content: Rakuten offers its community entertainment services to enrich members’ daily lives, ranging from reading with Kobo to streaming with Rakuten Viki and Rakuten TV (the leading AVOD service).
- Fintech: The Fintech division offers a wide range of services worldwide, including credit cards, online brokerage, the issuance of Rakuten Points for the loyalty program, banking, and insurance…
- Telecommunications: With the acquisition of Viber, an instant messaging service that ranks among the top 10 most downloaded apps worldwide, Rakuten is taking its first step into the mobile sector. By becoming Japan’s fourth-largest mobile operator through Rakuten Mobile, the group is fully integrating telecommunications into its strategy as a key growth driver.
We continue to believe that the digital world has the potential to improve the lives of all of us. Forget fear. Embrace optimism.
Hiroshi Mikitani – Founder and CEO of Rakuten
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