Rakuten Solutions
Discover Rakuten’s marketing tools to boost your online sales.
Discover Rakuten’s marketing tools
Are you a seller on Rakuten, an e-commerce business that isn’t yet selling on the marketplace, or a future merchant ready to launch your online business? Are you struggling to stand out in a highly competitive marketplace? Do your products lack visibility despite your efforts? Are you looking for simple, effective tools to boost your sales and build customer loyalty? Rakuten’s solutions are designed to meet your specific needs.
Are you looking to grow your online sales?
Competition is fierce in e-commerce, so standing out is a real challenge. You need to capture attention, optimize your customer acquisition costs, and deliver an experience that converts customers and builds loyalty. Rakuten’s marketing tools help you overcome these obstacles by giving you access to powerful marketing tools designed to boost your sales and improve your online visibility.
Increase the visibility of your products
Improving your visibility is essential for growing your business. With Rakuten Ads, you can promote your ads and display them in the most prominent spots on the marketplace.
Your products appear at the top of search results, on key pages of the marketplace, and on thousands of other partner sites.
Attract new customers and boost your conversion rates
Rakuten Coupons are one of the most effective ways to attract new customers and boost your conversion rates.
Whether you’re clearing out inventory, launching a new product, increasing average order value, or re-engaging inactive customers, Rakuten coupons can help you tackle each of these challenges.
Good to know : Coupons also play an important role in boosting your store’s visibility on Rakuten. Your listings featuring coupons are highlighted on the Rakuten homepage, the “Deals of the Day” page, and in search results. As a result, they generate more clicks and purchases.
Encourage purchases and build customer loyalty
Rakuten Cashback serves as both an incentive for immediate purchases and a particularly powerful customer loyalty tool. Since the launch of our loyalty program, Club R, we have been offering up to 20% cashback to all Rakuten shoppers.
You can take it a step further and offer an additional cashback percentage through the Rakuten Points solution. The benefit? It makes your offers more attractive and visible, and encourages your customers to return to your store.
Did you know? Merchants that offer Rakuten Points have an average cart value up to 20% higher and see twice as many repeat purchases.
Highlight what makes your brand unique
On Rakuten, you can create a custom store that perfectly reflects your brand’s unique style. Colors, banners, logos, images—everything can be customized to showcase your brand identity on our marketplace.
That’s exactly what our custom e-shop creation solution does: it helps you stand out, strengthen your brand image, and enhance how your products are perceived. A cohesive online store inspires confidence and naturally boosts your conversion rate.
Accelerate your customer acquisition
You can become a partner in Rakuten’s loyalty program (Club R) and showcase your products to a massive audience. Each partner can promote their products on Rakuten via a dedicated link that redirects the purchase to their own website.
The benefits are :
- Improved visibility;
- Access to 13 million active shoppers on Rakuten;
- Acquire customers while maintaining full control over your sales.
How do I use Rakuten solutions?
To turn marketplace tools into growth drivers, you need to know when and how to use them. The following sections will guide you through the process of developing your strategy.
Take stock
Every professional Rakuten seller is assigned a dedicated account manager—an expert advisor in your product category. They help you identify the right strategies, develop a sustainable plan, and prioritize the solutions that truly deliver results.
By checking in regularly with your account manager, you can make the most of Rakuten’s solutions, optimize your marketing budget, and grow your business with personalized advice.
Launch your campaigns
From the Rakuten Merchant Center, you can access all Rakuten solutions in just a few clicks.
- To launch Rakuten Ads, Rakuten Coupons, or Rakuten Points campaigns, go to the Marketing tab.
- To customize your online store, go to the “My Online Store” section.
- To become a Club R partner, please contact us.
Combine solutions
Rakuten’s marketing tools are designed to work together seamlessly. By combining multiple solutions, you can increase your visibility and improve your sales performance.
Need personalized support?
Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.