Rakuten coupons
Create discount coupons to encourage your customers to buy and make your products more visible on the marketplace.
Do you want to increase your sales on Rakuten?
High competition
Cart abandonment
Insufficient sales
By offering discount coupons, you stand out from your competitors, win new customers, and increase your average basket size.
Why use a coupon strategy?
Discount coupons are an effective tool to stimulate your customers’ interest and incentivize purchases. Gain visibility and generate additional sales by deploying discount coupons on Rakuten.
80%
of shoppers order from a new brand if it offers a discount coupon.
69%
make unplanned purchases if they have a discount voucher.
2/3
of consumers state that coupons strengthen their loyalty to a brand.
How do Rakuten coupons work?
Discount coupons are codes that allow Rakuten customers to benefit from discounts when purchasing specific products. For consumers, coupons are a great way to save money. They are therefore highly appreciated and are an excellent way to attract new customers and generate more business.
Highlight your products in strategic locations
Offers eligible for Rakuten Coupons are promoted by our marketing team:
On the Rakuten Deals page
In our newsletters and across our numerous acquisition channels
During our weekly promotional events
On priority purchasing positions on product pages (Buy Box)
Your products gain considerable visibility among an audience ready to buy!
Guarantee a positive ROI
Control your spending to ensure a positive return on investment. With Rakuten Coupons, you are only charged for the amount of coupons actually used by your customers.
By defining a maximum budget not to be exceeded, which will automatically end the campaign, you ensure total control over your expenses.
Boost the launch of your new products
86%
of consumers try new products thanks to coupons (Businesswire)
Rakuten Coupons encourage consumers to discover new products they might not have purchased otherwise. Discount coupons are also an excellent strategy for clearing out previous season’s stock to make room for new arrivals!
Increase your average basket
Boost your customers’ average basket size by setting a minimum purchase amount for using your Rakuten Coupons.
For example, if your average basket is €60 and you want to maximize it, offer a discount coupon valid for purchases of €70 or more on your products. This will encourage your buyers to select more items.
How do Rakuten discount coupons work?
How Rakuten coupons work for customers
For customers, it is very simple:
They spot the discount coupon directly on Rakuten, for example on the Rakuten Deals page.
They choose their items.
At checkout, they enter the discount code.
The discount (in % or €) is applied directly to their purchase.
How Rakuten coupons work for sellers
If you are a professional seller on Rakuten, it only takes a few clicks to create a new coupon. To do so:
- Go to the Marketing > Rakuten Coupons section in your Merchant Center.
- Choose the discount amount, the number of coupons issued, the validity period, and any limits to be imposed.
- Click Save.
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Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.