About Us
Rakuten is a marketplace with a single goal: to help you streamline your sales and grow your customer base.
Who is Rakuten ?
Rakuten is a French marketplace that connects sellers and buyers and offers a wide range of products, with secondhand items playing a central role alongside new products. This marketplace is based on a non-competitive approach and supports ethical e-commerce. The Club R program rewards every transaction, for both buyers and sellers, and strengthens the circular economy. By selling on Rakuten, you also benefit from practical solutions to boost your visibility, manage your logistics, and track your performance.
+25
years of expertise
13 M
repeat customers
+10, 000
professional sellers
Long-standing French marketplace
Rakuten’s history builds on the legacy of PriceMinister, a pioneering marketplace founded in 2000 that quickly gained recognition for its selection of secondhand cultural products.
PriceMinister pioneered French e-commerce by offering a model based on trust, secure transactions, and direct connections between sellers and buyers.
More than twenty-five years later, Rakuten continues on this path while preserving the French DNA that has shaped its identity.
We remain deeply rooted in the national digital landscape and continue to support online sellers regardless of their size, product category, or challenges.
Massive digital shopping mall
Rakuten operates like a massive digital shopping mall where each seller has their own fully customizable store.
This setup allows you to create a cohesive retail environment that showcases a diverse product range and attracts shoppers who are already accustomed to comparing multiple stores within a single space.
The marketplace also stands out for its broad appeal: all product categories are represented, attracting a diverse range of shoppers with varied expectations. With over 250 million products available on Rakuten, this expands the search paths and opportunities to showcase your products to shoppers who are already in the buying process.
Non-competitive approach
Rakuten does not own any products; it simply acts as an intermediary between buyers and sellers.
The goal ? Create a healthy environment where your listings never compete directly with those of the marketplace itself, unlike what we see with other players in the industry.
We are therefore mobilizing all available resources to support your performance.
Commitment to service at the core of who we are
Since 2018, Rakuten France has been part of the Japanese Rakuten Group.
This integration has significantly strengthened our corporate culture by introducing a core principle: “omotenashi,” the Japanese concept of hospitality. This concept is rooted in the sincere attention we give to every interaction, whether with a sales professional or a buyer. It guides our daily priorities and shapes the way we support our partners.
Good to know : Every professional seller is assigned a dedicated advisor who understands their business, tracks its progress, and helps them optimize their performance on the marketplace. This personalized support is complemented by attentive and responsive customer service, which is always ready to quickly address any needs.
Ecosystem of high-performance solutions
Leveraging our technological expertise, we have developed a suite of solutions designed to support e-commerce businesses at every stage of their operations. This ecosystem addresses the specific needs of sellers looking for an environment that can boost their performance while saving them time.
A rapidly growing platform
Rakuten is constantly exploring new horizons to keep pace with the ever-changing landscape of e-commerce.
In 2025, Rakuten launched its marketplace in Spain.
This expansion into international markets offers new opportunities for merchants looking to tap into a global market without complicating their operations. It also strengthens Rakuten’s ability to evolve and provide a robust environment to sustainably support the growth of businesses.
Need personalized support?
Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.