Sell on Rakuten
Are you a professional seller looking to sell your products online? Do you want to diversify your sales channels or reach a new customer base?
How to sell on Rakuten?
Why sell on Rakuten?
Selling on Rakuten means joining a complete ecosystem. Becoming a professional seller on our platform allows you to benefit from a qualified, loyal audience with a high average basket. You also enjoy tailored support to boost your visibility and grow your online business.
Discover now why thousands of sellers are already selling on Rakuten.
25+
years of expertise
10+
thousand professional sellers
15
million monthly unique visitors
Join a marketplace
that does not compete with you
Rakuten is a 100% marketplace platform.
Unlike other marketplaces, Rakuten does not sell its own products. We hold no stock and never compete with our members. All our resources are dedicated to your performance: visibility, conversion, logistics, loyalty… Rakuten supports you at every step, with no conflict of interest.
Benefit from a large, qualified audience
Creating a shop on Rakuten means establishing yourself on a platform that hosts 15 million unique visitors each month, including 13 million Club R members, our loyalty program. These recurring customers are your best allies for developing sustainable sales:
- Their average basket is 7 times higher than that of non-members.
- Their repeat purchase rate is 30% higher.
Launching on Rakuten means joining a powerful network of loyal customers looking for the quality and reliability of a high-performance service.
Leverage our ecosystem of solutions
Rakuten is much more than just a marketplace today. It is a complete ecosystem of solutions designed to support your e-commerce development, with:
- A high-performance logistics service (Rakuten Fulfillment Network);
- Integrated marketing tools (Rakuten Ads, Coupons, and Points);
- A powerful loyalty program (Club R).
And thanks to a network of specialized partners (payments, integrators, currency management…), you benefit from modular tools to sell online according to your needs and goals, regardless of the size of your business.
Benefit from regular payments
At Rakuten, we know that cash flow is a key issue for any company. That is why professional sellers on Rakuten are paid twice a week: every Monday and Thursday.
Each payment corresponds to the balance of your virtual wallet. This allows you to better forecast your cash flow and manage your business with peace of mind.
Receive tailored support
At Rakuten, we place human support at the heart of our approach. Opening a professional account on our platform gives you access to a dedicated account manager, an expert in your product category. Their role is to:
- Answer all your technical and operational questions;
- Build a personalized strategy with you;
- Prepare you for peak commercial periods;
- Support you throughout your journey on the marketplace.
Selling via Rakuten means choosing a platform that supports you every step of the way.
What are the steps to start selling on Rakuten?
Create a professional account
To sell on Rakuten, you must first create a professional seller account. Simply fill out our registration form and provide your details.
Once your registration is complete, the Rakuten team will verify your information and activate your account. You will receive a confirmation email as soon as your account is validated.
If you get stuck at any point, do not hesitate to contact our advisors via our contact page.
Upload your products
Without products, a Rakuten shop remains invisible to buyers. Once your account is activated, you must upload your catalog.
Please note that all your products, stock levels, and orders can be managed in real time within the Rakuten Merchant Center, via the “Inventory” and “Orders” tabs. This centralized space has been designed to save you time.
Recommendation: if in doubt, do not hesitate to consult our FAQ on product importing.
Configure your options
Is your account validated? Congratulations! You can now customize your seller space in the Rakuten Merchant Center. Here are the three settings to adjust:
- Shipping costs
- Customized e-shop
- Payment: to activate payments, fill out the KYC (Know Your Customer) form directly from your Merchant Center.
That’s it, you are ready to sell on Rakuten!
Do you want to sell as an individual?
Individuals can also create listings and sell on Rakuten. To do so, visit the marketplace, create a customer account, and click on “Sell an item” in the top right corner.
How to sell better on Rakuten?
You have opened your shop and made your first sales. Congratulations! But how do you go further? How do you improve your performance, gain visibility, and increase your sales on the marketplace? Here are the winning strategies to get the most out of your Rakuten e-shop.
Revamp your product listings
Your product pages are your storefront. A customer won over by the presentation of an item is much more likely to make a purchase. Here are three tips to optimize your listings:
- Use clear and concise text that highlights the benefits of your product.
- Include several high-quality images taken from different angles, including in use.
- Highlight certifications, labels, or product awards (e.g., “Made in France,” “CE certification”).
Make your products more visible
Even a great product can go unnoticed if it isn’t well-promoted. Rakuten Ads is your best ally for this. This advertising solution allows you to:
- Sponsor your listings on Rakuten and thousands of partner sites.
- Pay only for results: billing based on cost-per-click (CPC).
- Precisely target your audiences based on their shopping habits.
Result: you reach the right buyers at the right time and benefit from an excellent return on investment.
Build customer loyalty with coupons and cashback
Did you know that 2 out of 3 buyers make an unplanned purchase if they have a promo code? And that customers who benefit from cashback have a 30% higher repeat purchase rate?
Selling on the Rakuten marketplace allows you to leverage several tools to build customer loyalty:
- Rakuten Points to create cashback campaigns.
- Rakuten Coupons to offer personalized discount coupons.
Optimize your deliveries
In e-commerce, a good customer experience starts with reliable and fast deliveries. Here are three best practices to apply to your online shop on Rakuten:
- Activate Express delivery: to satisfy customers in a hurry and deliver in under 48 hours.
- Offer multiple delivery methods: relay points, home delivery, Click & Collect… One in two customers abandons their cart if the options offered don’t suit them.
- Implement reliable package tracking: it is the #1 criterion for customer satisfaction.
Did you know? Rakuten has a turnkey logistics solution with Rakuten Fulfillment Network (RFN). You ship your products to our warehouse, and we take care of the rest: storage, preparation, shipping, and returns.
They sell on Rakuten
Need personalized support?
Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.