Cashback Rakuten
Attract and retain your customers by rewarding their purchases on the marketplace via our Rakuten Points tool.
How does Rakuten cashback work?
Through Club R, our free, no-obligation loyalty program, our members receive cashback for every purchase in the form of Rakuten Points. This cashback encourages customers to buy and rewards their loyalty. Buyers can accumulate Rakuten Points to spend on a future purchase.
The volume of cashback received is progressive and depends on the purchases a customer has previously made on the platform.
Our best customers receive more cashback, which encourages repeat purchases and maintains a virtuous cycle. More purchasing power for our buyers, more sales for our sellers. Everyone wins.
Rakuten funds up to 20% cashback during major commercial events like Mega Peaks, Black Friday, or sales seasons.
And as a professional Rakuten seller, you can add extra cashback to your products to further incentivize purchases and strengthen your customers’ loyalty.
Example :
You are selling a book on Rakuten. A Rakuten customer receives 20% cashback by purchasing your book. You can choose to increase this cashback by an additional 10% by launching a Rakuten Points campaign. The customer will therefore receive 20 + 10 = 30% cashback.
Why use a cashback strategy?
Cashback allows you to meet three objectives: improve your visibility on Rakuten, build customer loyalty, and increase your average basket size.
63%
of consumers discover new sellers thanks to cashback.
42%
of customers consider cashback a decisive criterion for choosing a seller.
20%
increase in average basket size observed by sellers who offer cashback.
Incentivize your customers to buy with Rakuten cashback
Stand out by offering a double bonus
Generate more traffic to your listings by offering additional points to potential buyers.
For example, if you offer a 10% point discount on a day when Rakuten is offering 20%, your customers enjoy a double advantage that will make them think twice before passing up the purchase!
Control your budget
Our solution is performance-based: the cashback charged depends on the sales made.
Define the discount percentage yourself, then modify and adapt it at any time.
Good to know: Ask your e-commerce consultant for advice to define an estimated budget and adapt the best strategy.
Increase your product visibility
Products benefiting from additional cashback are automatically highlighted in the most attractive areas of the marketplace, such as the “Deals of the Day” page.
By offering cashback, you also increase your chances of winning the priority purchasing positions (Buy Box) on product pages.
Bonus: With your cashback operations, you help make Rakuten a more virtuous marketplace by encouraging customers to renew their purchases.
Manage your campaigns in a few clicks
You can launch and manage your Rakuten Points campaigns in just a few clicks, directly from your Merchant Center.
It’s ideal for saving time and adapting your strategy in real time.
Our advice: request a dedicated meeting with your Rakuten manager to set up your campaigns!
Need personalized support?
Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.