Rakuten Ads
Highlight your products to the right people at the right time with our advertising solution.
Do you want to increase your online visibility?
High competition
Insufficient sales
Declining ROI
With Rakuten’s advertising solution, easily sponsor your top products and make them visible in strategic locations.
What is Rakuten Ads?
Rakuten Ads is an advertising tool offered to our professional sellers to help them increase their brand awareness on the platform, and consequently, their conversion rate.
This marketing tool allows you to set up your advertising campaign in just a few clicks. Your listings are sponsored and become more visible on our platform. Our service is based on a cost-per-click (CPC) bidding system, which allows you to maintain control over your spending while maximizing your return on investment.
Place your top products in 1st position
Our algorithm selects the items to highlight on our site and ensures they are shown to the people most likely to purchase.
If a potential buyer types in a pre-defined keyword, your product will appear first in the search results.
Make your adverts visible everywhere on the marketplace
Rakuten Ads also allows you to place your products on banners and other display areas across the marketplace.
You make your listings visible everywhere on the platform, increasing opportunities to reach new customers.
Good to know: Good to know: Our RAds Factory tool allows you to create your own advertising banners independently. Contact us to learn more!
Only pay for successful campaigns
With Rakuten Ads, you are the master of your budget. You can configure an optimized cost-per-click and a daily advertising budget.
You only pay when customers click on your ad. As long as your budget is not exhausted, you have an unlimited number of impressions!
Easily manage your campaigns
Analyze and optimize the impact of your advertising campaigns directly from your Merchant Center. Impressions, clicks, conversions, and generated revenue—all the essential indicators to ensure a positive ROI are at your disposal.
How to create a Rakuten Ads campaign?
Assess your needs
Every professional seller on Rakuten has a dedicated e-commerce consultant. Their role? To support you in your activities on Rakuten and help you optimize your advertising campaigns.
Request a callback from your manager to take stock of your situation and choose the best options based on your goals and product category.
Set up your campaign
Log in to your Merchant Center and go to the Marketing > Rakuten Ads tab.
Click on “Create a campaign” and wait for our teams to validate your access to the Rakuten Ads tool. Then, follow the steps to create your first campaign.
Combine marketing tools
Rakuten’s marketing tools are designed to work in synergy.
By combining Rakuten Ads with our other solutions (coupons, cashback, personalized e-shop), you create a leverage effect and multiply your visibility on the marketplace.
Good to know: For maximum impact, use Rakuten Ads during commercial events such as Black Friday or the summer sales.
Discover all our marketing tools
Need personalized support?
Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.