Rakuten’s Values
Collaborative approach
Our platform does not sell any products and never competes with its merchants.
This neutrality creates a balanced environment where each seller can grow their business without internal pressure.
On Rakuten, everyone wins: sellers gain stability and support, while buyers enjoy a transparent, quality-focused experience.
Omotenashi
Rakuten’s culture is inspired by an ancient Japanese principle: omotenashi, a philosophy rooted in sincere care and the anticipation of needs. This approach guides the way we design our customer service: building relationships based on closeness and support.
You can rely on your E-Commerce Consultant to support you on a daily basis. This expert analyzes your results, identifies areas for growth, and helps you guide and optimize your sales efforts.
Circular economy
When PriceMinister launched, the second hand market was already at the heart of our marketplace model. More than twenty years later, that legacy remains intact: one out of every two products sold still comes from the second hand market.
This trend encourages more responsible consumption and reduces waste by extending the useful life of millions of items.
- Shoppers find a reliable alternative to new products here, with items that are inspected, affordable, and in line with their environmental expectations.
- Sellers benefit from a steady market driven by buyers who are looking for reliable secondhand items and recognize their value.
Innovation
Rakuten’s development of artificial intelligence models allows us to enhance the performance of our marketplace to improve your experience and that of buyers.
Les chatbots IA Sanji et Yuki accélèrent les échanges, les résultats de recherche deviennent plus précis en s’adaptant au comportement réel des utilisateurs, et vous pouvez désormais vendre à l’international via notre marketplace en Espagne.
Need personalized support?
Our goal? Make your journey on Rakuten as smooth as possible, to help you use your time for what you do best: selling.