A study by the Baymard Institute shows that over 70% of shopping baskets are abandoned in e-commerce. Behind this figure lies a simple reality: customers expect a fast, accessible and frictionless shopping experience. When an ordering tunnel is too long or too complex, the majority of visitors leave the page without validating their purchase. One-click purchasing is designed to counter this phenomenon. It accelerates conversion, improves site usability and simplifies the entire customer journey.

What is one-click purchasing?

One-click purchasing, also known as one-click payment, is a process that enables your customers to order without having to re-enter their bank details or address each time they make a purchase. All information is stored once, in a digital wallet or marketplace, and then reused automatically.

Here’s how it works:

1. Customers enter their address and payment card details the first time they make a purchase.
2. For future orders, a single click is all it takes to validate the purchase.

One-click payment is ideal for physical products, digital services, mobile purchases or subscriptions. Today, many marketplaces and payment solutions integrate this click-to-pay functionality, because it’s the assurance of an enhanced customer experience.

The benefits of one-click shopping

One-click shopping benefits both your customers and yourself as an e-retailer. It makes everyday life easier for your users, while boosting your sales and conversion rates. Let’s take a look at its many benefits.

Offer a frictionless customer experience

With one-click payment, you can considerably improve the user-friendliness of your site and the quality of the customer experience. This solution optimizes every step of the purchasing process, ensuring a smooth experience.

• Fluidity and simplicity: your visitors won’t waste any more time. The user interface is simplified and free of unnecessary steps, creating a smoother customer journey.
• Speed and convenience: time savings are immediate, especially when you’re on the move. This is ideal for mobile purchasing, particularly via applications or browsers.
• Transaction security: no need to enter sensitive data for each order. This makes automatic payment perceived as more secure by many buyers.

Guarantee payment security

To function, one-click purchasing relies on a strict security framework and proven technologies:

• Regulatory compliance: payment solutions comply with PCI DSS (Payment Card Industry Data Security Standard) standards; a set of security rules imposed on systems processing bank card data. Sensitive data is encrypted or tokenized to prevent any risk of leakage.
• Shared responsibility: transaction security is the responsibility of your payment service provider or marketplace, freeing you from technical constraints.
• Strong authentication (SCA/DSP2): reinforced validation is required for the first purchase. Then, if the level of risk is low, subsequent purchases can be made more quickly.

Improve conversions and boost sales

In e-commerce, every click counts. With one-click payment, you shorten the path to purchase and increase your chances of converting an intention into a real order, thanks to real ease of use. The effects are visible in three areas:

• Fewer cart abandonments: thanks to quick conversion, you eliminate time-consuming steps. The shopping cart abandonment rate drops considerably.
• Impulse sales, add-ons and cross-selling: by making it easy to add items to the shopping cart, you encourage cross-selling. For example, offering an accessory immediately after a main purchase is more effective with instant payment.
• Loyalty and repeat business: your customers are more likely to come back if they know they can order at the click of a button. This creates a habit and improves your customer loyalty rate.

Stand out from your competitors and improve customer loyalty

In a competitive environment, speed and simplicity make all the difference. By integratingquick purchase, you strengthen your brand image, improve the customer experience and build a more lasting relationship with your buyers.

• Here’s how express ordering strengthens your positioning:
  Optimizing the customer journey: a smooth process enhances the customer experience. Satisfied users are more likely to leave positive feedback.
• Easier data collection: one-click purchase data enables you to better target your recommendations and anticipate behavior.
• Competitive advantage: given the same product and price, customers will choose the fastest option. By offering a fast checkout process, you stand out from the crowd.

How to set up one-click payment?

You have two options for integrating one-click purchasing into your website or store:

You can go through a modern PSP (payment service provider): most providers offer this functionality via an API. Choose your solution according to :

• Cost ;
• Ease of integration
• Security guarantees;
• Compatibility with international payments;

The simplest option is to sell directly on a marketplace like Rakuten. In this case, you automatically benefit from one-click payment, with no technical configuration required. Accessibility and security are assured, interfaces are ready, and your customers benefit from an optimized experience right from their first purchase

One-click purchasing: points to watch and best practices

One-click shopping also brings its share of challenges. To get the most out of it, here’s what to keep in mind:

• Initial trust: some customers may be reluctant to register their data. You need to reassure them with clear security messages and give them the option of modifying or deleting their information.
• Impulse purchases that lead to regret: some users may regret a purchase made too quickly. This can lead to returns or complaints.
• Dispute management: even with one-click payment, refund or cancellation procedures remain the same. The PSP or marketplace handles these requests as for any conventional order.

To prevent this, there are several best practices to adopt:

• Be transparent about how the process works.
• Make it easy for your customers to manage their data.
• Communicate clearly about confidentiality and security.

One-click purchasing transforms the online shopping experience. Faster, simpler and more efficient, it’s the perfect way to meet buyers’ expectations. Thanks to one-click shopping, you can improve your conversion rate, offer unrivalled shopping comfort and stand out from the crowd. By choosing a high-performance payment solution or a marketplace like Rakuten, you benefit from a secure, ready-to-use environment capable of supporting the growth of your business

In e-commerce, the choice of payment methods directly conditions your success. It’s not just about processing a transaction, it’s about building the trust that underpins your sales and your image.

The payments landscape is constantly changing. Between the rise of fintechs, the weight of new regulations and increasingly demanding customer expectations, it’s no longer enough to add two or three standard options to your online store. Each payment solution must be considered as a key component of your strategy.

These choices have an immediate impact on your performance, in terms of customer flow, conversion rates, buyer satisfaction and loyalty. A clear and secure payment system is reassuring, whereas a confusing payment tunnel can break trust and slow down sales.

Which online payment methods should you adopt to meet consumer expectations while maximizing your revenues? We’ll help you find out!

Overview of online payment methods in 2025

In 2024, payment behavior was particularly varied. While credit cards remained the preferred method of payment for 89% of customers, 46% of shoppers also used an electronic payment solution, 37% a gift card or voucher, and 22% a bank transfer or direct debit¹. These key figures testify to the diversity of uses and the need to offer your customers several options.

In all, no fewer than seven different payment methods are used by the French today for their online purchases. It’s on these major solutions that we’re going to focus our analysis.

💡 Good to know 💡

If you sell B2B, your customers don’t have the same uses. Companies prefer solutions such as bank transfers or invoice settlements with deadlines, which facilitate cash management while establishing a more secure and lasting business relationship.

The credit card, the pillar of online payment

The credit card remains the number-one payment method in e-commerce. In 2024, 89% of online purchases in France were paid for by card. This figure illustrates the trust that consumers place in bankcards: they are familiar, easy to use and perceived as secure.

Whether credit, debit or prepaid, the card covers all buyer profiles. Major networks such as Visa, Mastercard and American Express reinforce this dominant position thanks to their reputation and the guarantees they provide.

European regulations have also consolidated this position.

The Payment Services Directive 2 (PSD2) makes strong authentication mandatory for the majority of transactions. The 3D Secure protocol (Visa Secure, Mastercard Identity Check) is the most visible application of this: it reduces fraud by confirming the buyer’s identity.

For e-commerce sites, two best practices are essential to secure card payments:

• Strong authentication: implementation of 3D Secure, now essential
• Data encryption: compliance with PCI DSS (Payment Card Industry Data Security Standard) standards for the processing, storage and transmission of banking information. Data encryption is not just a technical detail: it guarantees the protection of sensitive information and consolidates your customers’ trust.

💡 Good to know 💡

Selling on a marketplace like Rakuten means benefiting from the expertise of teams dedicated to payment security. All payment management is handled and secured upstream, allowing you to focus on your sales

Strong growth in electronic payment solutions

In 2024, 46% of online shoppers used an electronic payment solution, up 9 points in one year. This growth is explained by a simple expectation: pay quickly, especially on mobile, without having to re-enter your card.

E-wallets are the perfect answer to this need. An e-wallet stores your customers’ payment data and speeds up the checkout process. PayPal, Apple Pay, Google Pay and Lydia are among the most widely used services:

• Accelerate purchasing: one-click purchase validation, with data already recorded
• Simplify mobile payment: quick entry via Face ID/Touch ID
• Reinforce trust: no bank data entry on the merchant’s site

For e-commerce sellers, the benefits are just as clear. The main advantages are :

• Rapid conversion: fewer abandonments (biometric validation, no redirections)
• Smoother purchasing: improved experience (auto-fill, in-app payment)
• Additional sales: more impulse purchases and cross-selling

Payment facilities: an excellent conversion lever

Payment facilities allow your customers to spread out or defer their payments. A powerful argument when it comes to closing a major sale.

Still according to Fevad, in 2024, 42% of buyers opted for payment in instalments and 28% for deferred payment. These figures confirm that flexibility has become a real criterion of choice. The main payment facilities are :

• Payment in instalments (fractional payment): allows the buyer to spread the amount over monthly instalments.
  – Advantage: makes expensive purchases accessible, increases the average shopping basket.
  – Example: 3× free of charge on a €240 basket (3 × €80).
• Deferred payment (Buy Now, Pay Later): purchase validated today, payment later.
  – Advantage: gives the customer time to wait for payment.
  – Example: pay within 30 days.
• Direct debit: ideal for subscriptions and recurring services.
  – Advantage: regular payments, with no action required on the customer’s side.
  – Example: monthly renewal of a SaaS subscription.
• Cash on delivery (COD): pay on delivery.
  – Advantage: reassures reluctant buyers, zero down-payment.
  – Example: hand delivery (cash/check), common in C2C (e.g. Leboncoin).

Fevad, key figures for e-commerce 2025

How do I select the right payment methods?

Payment methods are complementary: offering more will satisfy the maximum number of buyers.

• Your target: payment habits change according to generation and geographic zone. Ignoring these preferences risks losing some of your customers.
  – For example, in France, bank cards are still the norm, while in the Netherlands, the majority of buyers prefer iDeal.
• Your offer: the nature of the product and the size of the basket influence the choice. The higher the price, the greater the flexibility.
  – For example, for a €1,200 computer, offering a split or deferred payment option will generate more sales.
• Technical and security aspects: the payment API must integrate easily with your store and ensure a secure payment experience. Without it, you’ll increase friction and abandonment.
  – Example: seamless integration with Shopify enables automatic transaction management and a more reliable user experience.
• Costs: collection fees, PSP (Payment Service Provider) commissions and integration costs all have an impact on your margins. But removing an overpriced option can also slow down conversion.
  – Example: accept a surcharge if the payment method actually increases your sales.
• Internationalization: selling abroad means adopting local solutions and managing currency conversion. Neglecting this aspect will limit your opportunities. – Example: integrate Alipay to attract Chinese customers, with automatic conversion into euros.

Did you know that?

Rakuten relies on several payment partners specialized in e-commerce to facilitate multi-currency payments at competitive conditions, to support your international sales.

Optimize the payment experience to maximize conversions

A suitable payment method is an asset, but it’s the whole experience that makes the purchase a success. Here are the best practices to adopt:

1. Smooth checkout. Reduce the number of steps and limit the number of fields. Offer a clear, legible interface, with help messages. On mobile devices, pay particular attention to ergonomics: adapted keyboard, auto-fill, large, visible buttons.
2. Transparency and trust. Display available payment methods right from the start. Reassure customers with security logos and SCA/DSP2 notices.
3. Efficient management. Provide access to payment history and send clear summary e-mails. Process refunds and cancellations without delay, with status visible at every stage.
4. Personalization and choice. Offer relevant options according to buyer profile and country. Authorize data memorization (with consent) to activate one-click payment and facilitate customer loyalty.
5. Dispute management. Define simple procedures for chargebacks and refunds. Set response times, centralize proof (tracking, proof of delivery) and inform the customer at each stage to anticipate disputes.
6. Fraud prevention. Train your teams to recognize risk signals. Rely on a PSP equipped with an anti-fraud engine (real-time detection, adaptive 3D Secure, scoring, speed checks, device fingerprinting) and monitor your dispute KPIs.

Future payment trends

Four trends are already shaping the future of payments:

• Cryptocurrencies: their adoption is still limited, but already present in certain technophile sectors.
• Biometric payments: facial recognition and fingerprinting to enhance payment security.
• Embedded payments (IoT): connected cars or smart objects directly integrating the purchase option.
• Artificial intelligence: optimizing fraud detection and personalizing payment paths.

The final word

The choice of your payment methods is not an incidental question: it conditions the fluidity of your payment paths, the confidence of your customers and, ultimately, the growth of your sales.

Whether in France or abroad, your buyers expect options that are adapted to their usage, habits and purchasing power. If you ignore this reality, you run the risk of increasing cart abandonment and slowing down your expansion.

Opening up to foreign markets is also crucial. In particular, multi-currency payment enables you to expand your customer base while maintaining clear, competitive pricing. It’s a strategic lever to support your ambitions and gain in competitiveness.

Source :

¹Fevad, Chiffres clés du e-commerce 2025

Do you run an e-commerce site, sell on several marketplaces or use logistics services, but find it hard to centralize your data? You’re not alone. Did you know that the average e-merchant spends over 10 hours a week manually extracting, cross-referencing and analyzing results? Precious time that could be devoted to growing sales. Without a sales reporting tool like a good e-commerce dashboard, you can quickly become overwhelmed by the sheer quantity of indicators, and your decision-making can become less precise. There’s a solution: the e-commerce dashboard. Its role is to centralize your e-commerce KPIs, enable you to choose the right indicators and give you a clear, strategic view of your business.

What is an e-commerce dashboard?

An e-commerce dashboard is a centralized management tool that brings together and presents a certain number of key performance indicators (KPIs). It gives you an instant overview of your online sales activity.

Here are the main benefits of an effective e-commerce dashboard:

• A 360° view: sales data, traffic, logistics, returns, etc., consolidated in a single dashboard tool.
• Informed decision-making: you can anticipate trends (up or down) by observing metrics in real time.
• Quickly identify problems and opportunities, such as late deliveries, critical stock or falling conversions.
• Time-saving analysis: you no longer waste hours collating manual reports.
• Better prioritization of actions: marketing, product optimization, performance-based price adjustments.
• Easier communication: between colleagues, with your partners or with your logistics provider.
• Strategic vision and continuous optimization: adjust according to results to improve overall performance.

Which solution should you choose for your e-commerce dashboard?

There are several options to consider, each with their own advantages and disadvantages. Let’s take a closer look.

Excel dashboard

The Excel dashboard can be created by hand or by downloading an existing template. It’s simple, accessible and highly customizable.

• Advantages: you don’t need an external tool, and it’s easy to set up according to your KPIs.
• Disadvantages: manual updating, risk of errors, not suitable if you have many data sources.

Good to know: alternatives such as Google Sheets, Smartsheet or LibreOffice Calc also offer all the functionality you need to set up a high-performance dashboard.

Dashboard in your CRM

Some CRMs, such as Salesforce or HubSpot, include their own sales reporting dashboard that tracks customer relationship metrics.

• Advantages: overview of the sales cycle, automated follow-ups, tracking of repeat sales or prospects.
• Disadvantages: doesn’t always cover logistics data or web/site traffic, and configuration can be complex.

Dashboard integrated into your marketplace

Another option is to use a merchant dashboard integrated directly into your marketplace. This is the case, for example, with Rakuten’s Merchant Dashboard. This comprehensive e-commerce tool is designed for marketplace sellers. In just a few clicks, it provides an overview of your business: sales, ad management, returns and logistics.

It also integrates shipping data via Rakuten Fulfillment Network, our turnkey solution that centralizes storage, order preparation and delivery.

• Advantages: easy to use, 100% integrated with the marketplace, with reliable, up-to-date data.
• Disadvantages: covers only Rakuten-related activity (to be completed if you sell on other platforms).

Dedicated Business Intelligence (BI) tools

Business Intelligence tools enable you to group and consolidate your data from multiple sources (e-commerce site, marketplaces, CRM, logistics platform…) into a single, customized dashboard.

• The benefits: high analytical accuracy, extensive customization, clear visualization and reports updated almost in real time. These tools make it easier to identify trends, correlations or anomalies that simpler solutions fail to detect.
• Disadvantages: they generally require technical skills or the intervention of a specialized service provider, and can represent a significant cost depending on the complexity of the requirements.

Examples: Google Data Studio, Power BI, Tableau. Related tools such as ERP (Enterprise Resource Planning) or PSP (Payment Service Provider) can also integrate sales reporting modules or logistics indicators, thus broadening the scope of possible analysis.

Which KPIs should you include in your e-commerce dashboard?

Not all e-commerce KPIs are relevant to your online sales operations. Here are the KPIs to add to your e-commerce dashboard, how to calculate them and the type of concrete action they enable you to initiate.

Sales KPIs

The key performance indicators linked to sales are as follows:

• Number of sales: total volume of orders. It enables you to monitor the growth or sluggishness of your business.
  → If this figure is stagnating, launch a promotional operation or improve the prominence of your products on the marketplace.
• Average Order Value (AOV) = Total sales ÷ Number of orders. This shows the value generated per order.
  → To increase it, you can offer cross-selling or encourage the purchase of complementary products (upselling).
• Repeat purchases = customers with ≥ 2 purchases ÷ total number of customers. It reflects your ability to build loyalty.
  → To improve this rate, set up a loyalty program or exclusive post-purchase offers, for example.
• Basket abandonment rate = (number of abandoned baskets ÷ total number of baskets created) × 100. It highlights friction points in the purchasing journey.
  → To reduce it, simplify the order funnel, offer several payment methods and automate reminders.
• Sales: total amount of sales. It enables you to measure the overall efficiency of your business.
  → In the event of a drop, analyze your underperforming categories and adjust your marketing priorities.
• Gross / net margin: gross margin = (sales – cost of goods sold) ÷ sales × 100. Net margin: net profit ÷ sales × 100. This allows you to monitor profitability by product or category.
  → If margins are falling, renegotiate your purchasing costs, adjust your prices or reduce certain operating expenses.

KPIs related to web traffic

The KPIs that tell you about your web traffic performance are:

• Number of unique visitors: indicates site attractiveness.
  Action: invest in SEO or advertising.
• Pages viewed per visit, time spent: measures engagement.
  Action: improve content and optimize navigation.
• Source of traffic (SEO, social networks, advertising, email): find out where your prospects are coming from.
  Action: adjust budget according to channels.
• Visitor-to-Buyer conversion rate: visitors who go on to purchase. This is a key indicator for making your ads, product sheets and order funnel more reliable.

Cost-related KPIs

Costs are essential KPIs for monitoring the profitability of your business. Here are the ones to keep a close eye on:

• Customer acquisition cost (CAC): total spent on marketing ÷ number of new customers.
  → If this cost is too high, you need to optimize your marketing campaigns, adjust your targeting or work on converting existing visitors.
• Logistics costs: storage, order preparation and shipping.
  → To reduce these, consider optimizing your storage management, renegotiating your contracts with your carriers or outsourcing this part of your business via a solution like Rakuten Fulfillment Network (RFN).
• Marketing/advertising costs: track spend for each channel, ROAS.
  → In the event of insufficient return, adjust your investments according to the most profitable channels.
• Fixed vs. variable costs: fixed costs include rent, subscriptions or salaries. Variable costs depend directly on your business (packaging, shipping costs, commissions, etc.).
  → Analyzing this breakdown helps you better understand your break-even point and identify the items you can act on to optimize your margins.

Logistics KPIs

And finally, the performance indicators that concern logistics are as follows:

• Average delivery time: this is the time elapsed between the order and receipt by the customer.
  ➝ This KPI is essential, as it directly influences customer satisfaction and the likelihood of a new purchase.
• Product returns rate: this corresponds to the proportion of returned products in relation to the number of sales made
  ➝ A high rate may indicate problems with product description, quality or correspondence with customer expectations.
• Out-of-stock rate: this is the length of time your products are not available for sale.
  ➝ To limit this phenomenon, you can improve your forecasts, set up automatic alerts and strengthen your stock management.
• Order Fulfillment time: this is the time between receiving an order and dispatching it.
  ➝ This time can be reduced by optimizing picking, improving packaging and integrating automated logistics solutions.

Best practices for using your e-commerce dashboard

A powerful dashboard is only useful if it’s used properly. To get the most out of your indicators, you need to adopt certain habits right from the start.

• Define precise objectives: each of the selected e-commerce KPIs must correspond to a measurable goal.
• Update the KPI dashboard at an appropriate frequency: daily for sales, weekly or monthly for costs and loyalty metrics.
• Interpret the data: you can’t just look at the figures. Identify trends or anomalies.
• Act on insights: use your data to learn, understand and implement actionable strategies (optimizations, new campaigns and adjustments).
• Share results with your teams for greater visibility and to empower everyone involved.
• Ensure scalability: add KPIs or sources as your business grows or new tools are added.

To conclude:
Without a good logistics dashboard, you risk losing time, opportunities and clarity. A well-designed KPI dashboard allows you to focus your efforts on what really matters: selling, improving and building loyalty. With the right indicators, the right solution (Excel, marketplace dashboard, CRM, BI tool), and discipline in tracking, you take control of your business. Start building your sales reporting dashboard today

The end-of-year sales period, or Shopping Season, marks the major commercial events that punctuate your calendar: back-to-school, Black Friday, Cyber Monday, end-of-year festivities.

But in a context where inflation is weighing on purchasing power, your customers are adapting their buying behavior, and are above all looking for bargains.

In 2024, Black Friday generated 808 million euros in online sales in France¹, up 4.7% from 2023. These figures prove that, even in a tense economic environment, demand remains strong.

Find out how to improve your end-of-year sales with method and ambition, to make this period a decisive highlight for boosting your profitability

Good preparation, the key to successful end-of-year sales

Meticulous preparation is essential to the success of your end-of-year sales: it turns every highlight into a sales and loyalty-building opportunity.

Define your objectives and strategy

• Draw up a precise timetable: The success of your end-of-year sales depends first and foremost on a clear timetable. Include highlights such as Black Friday, Cyber Monday and Christmas, but also your own operations: discounts, coupons or cashback offers.
• Think beyond the highlights: Don’t just wait for the big dates: plan teasing phases to generate interest beforehand, and then targeted follow-ups after each event to extend your promotions and strengthen customer loyalty.
• Set varied objectives: Don’t limit yourself to figures (sales, average basket, repeat purchases). Take advantage of Shopping Season to build brand awareness and acquire new customers.
• Target your segments: Tailor your offers to your audiences, reserving specific benefits for loyal customers and dedicated promotions for new prospects.
• Rely on the expertise of your Rakuten E-Commerce Consultant: he or she will support you in your strategic choices and adapt your actions to your product category.

Prepare your promotions

The success of your end-of-year sales depends on attractive offers that are always profitable. Each promotion must preserve your contribution margin: seducing your customers doesn’t mean sacrificing your bottom line.

Here are the main options to activate:

• Direct discounts via time-limited coupons
• Bundles and flash sales to clear your stock quickly
• Cashback, to stimulate purchases
• Free express delivery, ideal for last-minute purchases
• Double points or gifts to boost customer loyalty
• Enhanced loyalty programs (early access to certain promotions)
• Personalized offers based on purchase history

Don’t hesitate to highlight your end-of-year promotions with dedicated banners, smart pop-ups or publish ephemeral stories on your social networks.

With Rakuten, your most attractive promotions gain in impact: they are highlighted on the home page and in search results, strategic locations that boost your visibility and transform the Shopping Season into a real sales gas pedal.

Don’t forget to distribute your offers via email and SMS marketing for last-minute reminders, but also to relay them through partnerships with influencers and on online price comparison sites like Google Shopping, to ensure maximum coverage.

Anticipate traffic growth

Black Friday 2024 generated an 11% increase in online transactions in France², confirming the scale of end-of-year sales and the challenges they entail. To absorb this surge, every link in your business needs to be ready:

• E-commerce site: monitor server status, correct 404 pages and prepare redirects. Carry out load tests in advance to avoid any blockages
• Loading speed: every extra second increases cart abandonment.
• Optimize your pages to secure your conversions
• Deliveries: more orders means more parcels to process. Plan for longer delivery times and communicate them clearly: transparency = trust
• Customer service: activate auto-reply to acknowledge receipt, prioritize emergencies (payments, blocked orders) and maintain a dynamic, regularly-updated FAQ to quickly answer your customers’ most frequently asked questions

Stocks and deliveries: an essential pillar of your year-end sales

Inventory and logistics management are key to the success of your year-end sales. Rely on past data to establish your forecasts and maintain sufficient levels to avoid stock-outs, the nightmare of every Shopping Season.

Prepare for the increase in orders: optimize packaging and shipping, and reinforce your teams if necessary. Always communicate in advance about your delivery times, even if they are extended: this transparency builds trust and facilitates customer loyalty.

Plan a clear and visible returns policy. A simplified process, such as direct printing of labels, reassures your buyers and smoothes the conversion funnel.

Have you ever considered outsourcing your logistics to better manage your end-of-year sales? Rakuten Fulfillment Network (RFN) takes care of all your operations, giving you the benefit of :

• Centralized management of your orders, including those outside Rakuten
• Competitive rates
• Save time so you can concentrate on your e-commerce sales and customer service

During end-of-year sales, RFN allows you to delegate logistical complexity and concentrate on your sales and seasonal marketing. Dreame, a Chinese household appliance brand, testifies:

“Before RFN, shipping took 7 to 10 days. Today, orders shipped before 2pm are delivered in less than 48 hours, which has considerably improved customer satisfaction.”

Optimize your customer journey

Several steps are essential to ensure a smooth customer journey for your end-of-year sales:

• During end-of-year sales, your buyers don’t tolerate detours. The more unnecessary steps you impose on them, the more likely you are to lose them along the way. By simplifying your conversion funnel (streamlined forms, rapid validation, one-click payment), you offer them a fast, fluid experience that limits abandonment and speeds up the purchasing decision. This efficiency helps build a relationship of trust that lasts well beyond the first order.
• Indicate the price, delivery times and return conditions on the product data sheet: this clarity dispels any doubts and secures the purchase. What’s more, offering several secure payment solutions reassures your customers at the decisive moment. Finally, an optimized mobile experience is essential, since most orders, especially during Black Friday, are now placed from a smartphone.
• On the support side, train or reinforce your teams to effectively manage the increase in demand. At the same time, set up a dedicated FAQ and chatbots to handle recurring questions, allowing your advisors to focus on emergencies. Responsiveness remains paramount. Responding to reviews, even negative ones, shows that you take your customers seriously. This attention turns criticism into an opportunity for dialogue, eases frustrations and reinforces trust in your brand.

By optimizing the customer journey during your end-of-year sales, you’re not just simplifying the act of buying. You’re laying the foundations for long-term success, strengthening customer loyalty while ensuring regular income.

As your needs evolve and your customers’ expectations continue to grow, our E-Commerce Consultants are here to support you!

Sources :

¹Fevad

²Mediavea

Did you know that over 50% of online purchases begin on a marketplace? In this ultra-competitive world, your ad is your shop window. It’s what attracts, reassures and convinces… or drives away. If you’re an e-merchant, you can no longer publish an online ad without a solid strategy. Creating effective marketplace listings is like training your sales staff to be irreproachable in the store. You need an engaging posture, a punchy sales pitch and the ability to respond to customer doubts in a matter of seconds.

Would you like some useful tips for optimizing your marketplace product sheets, boosting your online visibility and maximizing your sales? We’ve got you covered!

Why are high-performance marketplace listings essential?

On a marketplace, you don’t sell alone. You share the space with thousands of other sellers. But you can’t afford to get lost in the crowd. The key to your success: an optimized marketplace ad and maximum visibility. A well-constructed ad seduces the algorithm as much as the user. Better still, it moves up the results, attracts more clicks, converts better… and enters a virtuous loop that boosts your performance.

Remember: on a marketplace, everything happens in a micro-second. The customer scans, not reads. If they hesitate, they click elsewhere. That’s why it’s so important to grab their attention in the first few seconds. A well-constructed marketplace ad is a bulwark against buyer volatility. It reduces doubts, anticipates objections and transforms intention into purchase.

8 tips to improve your marketplace listings

To capture attention, convince and sell, every detail of your product listing counts. Here are 7 tips for creating truly effective marketplace listings.

Look after your visuals

Visuals are your first impression. They must be convincing even before the customer reads a line.

• Product photos: high definition, professional lighting, multiple angles, zoom. Also show details (materials, finishes, dimensions).
• Lifestyle photos: show the product in a real-life situation to help customers project themselves.
• Infographics: summarize key benefits (service life, compatibility, warranties).
• Product videos: a real lever for product promotion. Demonstrations, unboxing, testimonials… it’s an asset for triggering purchases.

Note: opt for a good weight/quality ratio for your visuals. Files that are too heavy slow down loading… and therefore sales.

Listing of a Dreame H12 Pro vacuum cleaner on Rakuten

Work on your product storytelling

A product isn’t just a data sheet. It’s a story you need to tell to reach your audience.

• Who are you? A committed brand, a family of craftsmen, a design enthusiast? Tell your story.
• Why this product? What problem does it solve?
• What impact does it have? Local, ethical, well-being… let us know.

Product storytelling creates an emotional connection, sets you apart from the competition and builds a strong brand, all the more so on a marketplace.

Offer a unique value proposition

Why choose your ad over another? That’s the question every buyer asks when comparing products. Your unique value proposition (UVP) must answer this question clearly. In a few words, you need to convey what makes your product or service different: an exclusive feature, a great price, express delivery, free shipping, associated ultra-reactive customer service, local manufacturing.

Our advice: analyze your competitors, find out what they don’t do and highlight your difference in the title and first few lines of the description. This is what will make the customer switch to your side

Optimize your listings for SEO marketplace

Product SEO is the key to success on marketplaces. Before you can convince anyone, you have to be found. And to do that, you need to optimize each marketplace ad with the right keywords: the ones that web users use.

To optimize your listings, use the search suggestions on the platform itself to identify the most frequently entered terms. You can also use tools such as Google Keyword Planner or Ubersuggest to complete your analysis. In practice, integrate these keywords naturally into titles, subtitles, descriptions and image tags. Also consider synonyms and related keywords. The result of a good SEO marketplace strategy: you move up the rankings, you benefit from greater visibility and your sales increase.

Adapt to your target

A good product that’s poorly presented remains invisible. The tone, vocabulary and level of detail must be adapted to your target audience. Let’s take an example: a tech buyer doesn’t expect the same thing as a decorator or a parent with young children. Similarly, depending on the platform, expectations change. On Leboncoin, the expectation is simplicity and honesty. On Rakuten, on the other hand, customers expect complete listings, visible guarantees and fast delivery. By knowing your audience, you can address them with the right codes

Be transparent and exhaustive to build trust

The faster buyers find information, the more reassured they are. To leave no stone unturned, you need to clearly display the following information on your marketplace ad:

– Price.
– Any discounts.
– Delivery times.
– Shipping costs.

Mention all technical specifications, dimensions, compatibility and legal requirements. For example, for household electrical appliances, the energy label is essential: it provides information on consumption and can have a significant impact on the decision to buy.

It’s simple: the more precise your ad is, the less the customer will need to look elsewhere. You make it easier for them to make their decision, and at the same time reduce the risk of product returns.

Respond to customer objections

All buyers hesitate. That’s why your marketplace ad needs to anticipate any questions they might have, and respond to customer objections to remove any obstacles to a sale. Easy to assemble? Washable? Durable? Made in France? Include the right information in the description and, if possible, add a FAQ. You’ll show that you understand the customer’s needs and help them make up their mind.

And don’t forget the impact of social proof: customer reviews, ratings, testimonials… On Rakuten, for example, these elements directly influence product referencing and the visibility of your listings. The more you reassure, the more you sell.

Actively manage your inventory and prices

A product marked as “unavailable” is also a lost sale. An ad with zero stock is automatically delisted on many marketplaces. Our advice: keep your stocks up to date and adjust your prices according to the market. Keep an eye on the competition, and if necessary, use repricing tools to stay competitive without cutting into your margins.

Tip: don’t hesitate to activate special offers. Temporary promotions, instant coupons, free delivery… these online sales techniques catch the eye and trigger purchases.

As you can see, a good marketplace ad is a conversion lever, a strategic tool and a powerful sales pitch. It speaks for you, captures attention, convinces and reassures. By applying these 7 tips, you’ll build a strong presence and stand out from the competition. The result: every visit to your store becomes a sales opportunity.

Need more? At Rakuten, we’ll help you optimize your marketplace product sheets and provide you with tools to boost your online visibility. Take advantage of these services today to put your listings on the map

To create a functional online store, you need to make a decisive choice: the e-commerce CMS (Content Management System) you’re going to use. This software enables you to create, manage and organize an e-commerce site without having to code everything yourself. Unlike a general-purpose CMS such as WordPress or Drupal, an e-commerce CMS is specifically designed to sell products online. Choosing the right platform means laying the right foundations for developing a solid, sustainable online business. So, which solution should you choose? Here’s an overview of the main options on the market to help you make the right choice.

Why is the choice of your e-commerce CMS so important?

The e-commerce CMS is the technical foundation of your online store. It directly influences:

– Its day-to-day management: adding products or tracking orders, for example.
– User experience (UX): smooth navigation to improve conversion rates.
– Search engine optimization (SEO): to optimize product pages for Google and attract traffic.
– Scalability: a fast-growing company needs a CMS capable of absorbing more traffic and more orders.
– Associated costs: some CMS are free to install (open source), but often require development or the addition of paid modules. Others, like Shopify, operate on a monthly subscription basis that includes hosting and maintenance, which reduces technical requirements.

The main e-commerce CMS on the market

There are many e-commerce CMS on the market, and it can be difficult to find your way around. That’s why we’ve selected the most popular ones. Discover their strengths and limitations, and find out which types of e-businesses they are best suited to

How to choose the right e-commerce CMS?

When it comes to e-commerce CMS, there’s clearly no one-size-fits-all solution. The right choice depends on your project, your budget, your technical skills and your ambitions.

Let’s take the example of two shoe sellers: the first sells locally with around 20 references, while the second wants to sell abroad with 1,000 products and multi-warehouse stocks. While the former may opt for Shopify or PrestaShop, the latter will be better off with a software solution such as BigCommerce or Magento. And it’s precisely in order to make the right choice that you need to ask yourself the right questions

What are your needs and objectives?

Before choosing your e-commerce CMS, start by clearly defining what you sell, to whom and in what proportions. Your needs will directly influence the most appropriate solution.
For example: for a few personalized products, Shopify will suffice. But for a large catalog with advanced filters, Magento is more appropriate.

What’s your budget?

The budget is a determining factor: beyond the subscription or license price, you need to think above all about hidden costs such as hosting, extensions or technical maintenance.

Good to know: WooCommerce, for example, is free to install, but often requires the addition of paid plugins to extend its functionality. What’s more, you’ll need to subscribe to a hosting service, the cost of which varies according to your needs¹:

– Shared hosting: between €5 and €20 per month.
– VPS (virtual private server) hosting: between €20 and €90 per month.
– Dedicated hosting: from €70 per month, rising to over €1,000 depending on performance requirements.

What are your technical skills?

Do you have technical skills or are you supported by a service provider? Mastering WordPress, managing updates or intervening in the code requires a minimum of web savvy. If this isn’t your case, a turnkey e-commerce CMS like Shopify will be more secure. On the other hand, if you have the technical resources, WooCommerce or Magento will give you greater freedom and customization options.

What are your customization requirements?

Do you want a 100% customized design? Do you need specific functionalities? Depending on your answers, Magento and WooCommerce offer advanced customization options. Shopify, on the other hand, is more accessible and offers pre-designed themes that are considered easier to use.

What are your SEO requirements?

Search engine optimization (SEO) is essential for attracting traffic without relying solely on advertising. If you want to optimize each page in detail, WooCommerce and PrestaShop give you a great deal of freedom. Shopify, on the other hand, offers effective but more standardized SEO tools.

What are your scalability requirements?

Will your business grow rapidly? What’s certain is that your e-commerce CMS must be able to keep pace with your growth without slowing down. Magento and BigCommerce are designed to handle high volumes of traffic and orders. Shopify can also grow with you, but with certain technical limitations to be anticipated, such as managing very large catalogs or integrating complex third-party systems, for example.

Tips for a successful migration to a new e-commerce CMS

Migrating to a new e-commerce CMS can seem daunting, especially if your current site is already generating traffic or sales. However, a well-prepared migration is an opportunity to improve the customer experience, integrate new functionalities and boost your online visibility https://global.fr.shopping.rakuten.com/actualites/visibilite-et-marketplace/. Here are the steps to follow to ensure a smooth transition, without loss of data or impact on your business.

Migration planning in detail

A successful migration depends above all on good organization. Define in advance:

– Your objectives: do you want to improve ergonomics, performance or product management?
– A realistic timetable, with room for unforeseen events.
– The human and technical resources available (in-house team, service providers, etc.).

Data backup

Before any manipulation, it is imperative to secure all your data:

– Products: names, descriptions, prices, references, images..
– Orders: history, payments, status..
– Customers: contact details, accounts, preferences..

Our advice: create a complete backup of your site, via your host or a dedicated plugin, so that you can restore everything in the event of a problem.

Choose the right hosting

If you’re migrating to an open source e-commerce CMS like WooCommerce or PrestaShop, hosting is a critical point. Check:

– Performance (speed, traffic capacity)
– Technical compatibility with your new CMS (PHP versions, database…)
– Customer support and security options (SSL certificate, automatic backups…)

Good to know: good hosting contributes directly to the speed of your site… and to your conversion rate.

Test your new CMS before going live

Before you go live with the new version of your site, you should test each and every element of your CMS to avoid any missteps:

– The complete shopping path (search, shopping cart, payment).
– Product sheets, filters and forms.
– Mobile and tablet display.
– Payment and delivery modules.

Our advice: create a “test” version of your site to validate functionalities without impacting your current visitors.

Redirect old URLs

There are several tricks you can use to maintain your organic search ranking (SEO), but also to avoid 404 errors:

– List all important old URLs.
– Set up 301 redirects to new pages.
– Use tools like Google Search Console to check that everything is taken into account.

Good to know: migration without redirection can lead to a sharp drop in organic traffic.

Train your team to use the new e-commerce CMS

A well-trained team is a major asset to the success of your e-commerce business. Even the best e-commerce CMS in the world will only be useful if your team knows how to use it. To optimize this process, we recommend:

– Organize training sessions.
– Create internal guides for key tasks.
– Encourage your staff to ask questions and take ownership of the tool.

What about a marketplace?

Creating your own website is a fine step, but it’s not the only one. To gain visibility, it’s often wise to multiply sales channels, and a marketplace is a highly effective complementary solution. On Rakuten, you benefit from a turnkey environment, qualified traffic and personalized support to help you succeed online, even without an e-commerce CMS. Seize the opportunity!

Sources:

¹Shopify

Online customer experience determines the success of your business. If you’re an e-tailer, you know that a single mistake can be enough to drive a buyer away. In fact, almost 85% of consumers stop buying after a bad online shopping experience. If you haven’t already done so, it’s high time to optimize your digital customer journey, especially in a post-Covid context where buying habits have changed for good. Before the health crisis, online shoppers focused on price and speed of delivery. Today, 61% of consumers¹ rank the quality of customer service as the most important factor in their purchasing decisions. What does this prove? That the customer experience is now a powerful sales lever. If you don’t optimize it, you run the risk of missing out on sales and just as many customers. So, what are the new codes of online customer experience? And above all, how can you integrate them into your e-commerce business? Let’s find out

Online vs. in-store customer experience: what are the differences?

Customer experience (CX) is the overall perception a buyer has of your brand throughout their interaction with your store. In a physical outlet, this experience is based on tangible elements: welcome, human contact, advice, ambience or product testing. On the web, however, it’s all done through digital interfaces and virtual interactions, which profoundly changes the game. Online, this physical contact doesn’t exist, which can make the shopping experience impersonal, and this is all the more the case on marketplaces due to the uniformity of stores. As an e-tailer, your challenge is to compensate for this lack of direct contact with a fluid, reassuring and engaging user experience. Today’s buyers expect :

• Clear information.
• Fast exchanges.
• Personalized options.
• A fluid user interface, from landing page to checkout.

Please note: each channel has its strengths and limitations. A physical store offers direct contact, while an e-commerce platform offers greater freedom and immediacy. A store is also limited by its opening hours, logistical constraints and queues, whereas an online presence guarantees 24/7 access.

Why is it essential to optimize your online customer experience?

E-commerce customer experience, or marketplace customer experience, is not just about satisfying a one-off need: it has a tangible impact on your long-term sales performance. In fact, 86% of shoppers are willing to pay more for an excellent online customer experience². What’s more, a satisfied customer is a loyal customer, and that makes a real difference to your sales performance. A study by Harvard Business Review³ proves it: a 5% increase in the loyalty rate can generate up to 95% additional profits.

When there’s no physical contact, the website or marketplace becomes the only point of interaction with the buyer. So everything must inspire confidence. This means careful visuals, authentic customer reviews, smooth navigation, clear delivery times and accessible customer service. If you can do this, here’s what you’ll achieve:

• Better conversion and fewer shopping cart abandonments.
• Improved customer loyalty and higher average shopping basket.
• Positive word-of-mouth, with more reviews, recommendations and ratings on the platform.
• Enhanced visibility, especially if you’re present on a marketplace like Rakuten, where your Merchant Quality Score influences the placement of your products on the BuyBox.

Note: customer demands have evolved. They now want responsiveness, clarity and control at every stage of the buying journey

What are the trends in online customer experience?

In e-commerce,customer experience doesn’t follow a single model. To stay competitive, you need to know your customers inside out. Remember that expectations can vary according to :

• The type of customer (persona): a young urbanite in a hurry, a housewife, a retiree or a high-tech equipment enthusiast do not have the same expectations.
• Type of product: a ready-to-wear purchase does not require the same level of reassurance as the purchase of a luxury item.
• Time of purchase: during certain periods, such as sales, customers may accept longer delivery times.
• Your brand image: the more upscale your brand is perceived to be, the more demanding the requirements.

Faced with this diversity of behaviors, you need to know your customer base inside and out, so you can continuously adjust your purchasing path. In 2025, you can rely on several innovations to upgrade your customer experience and stay competitive:

• Advanced personalization options: product, content or offer recommendations tailored to the customer’s profile and buying behavior.
• Omnichannel journey: offer a consistent experience across all channels (website, app, social networks, point of sale).
• Self-service customer service: with easy access to dynamic FAQs or help centers to resolve problems without human contact.
• Artificial Intelligence (AI): intelligent search engines, 24/7 chatbots and predictive analytics to anticipate needs.

While practical, these developments reflect a strong expectation on the part of consumers: greater simplicity, more autonomy and more responsive customer service, whatever the channel used.

Fragmentation of the purchasing path

The digital customer journey is now segmented into several stages. Indeed, a buyer may discover a product via an advert on Instagram, read reviews on a forum, compare prices on a marketplace, buy on another platform… then pick up their order at a pickup point or in-store. Your role in following this path is therefore to propose a navigation that is all the more fluid and intuitive, including:

• A clear user interface with visible CTAs.
• A high-performance search engine to find the right product quickly.
• Intelligent recommendations based on visitor behavior.
• A frictionless checkout: a sales tunnel with as few steps as possible.

Mobile at the heart of the online customer experience

Today, the mobile is the main point of entry in the customer journey. In fact, 74% of e-commerce purchases worldwide are made via smartphone⁴. And this figure continues to grow, particularly among buyers aged 18-35. To remain successful, your store must therefore offer an impeccable experience on mobile with :

• A responsive site or Progressive Web App (PWA).
• Fast loading, even with 4G.
• Navigation adapted to small screens.
• A simplified purchasing tunnel, with no unnecessary distractions.

Please note: With a poorly optimized site for mobile, you’ll miss out on many sales. With a few simple steps (content optimization, right image dimensions), you can already improve your mobile customer experience.

The importance of personalization in the online customer experience

What your buyers are looking for in 2025 is a tailor-made customer experience. That’s why personalizing your buying journey is essential today. Consumers want targeted messages, relevant suggestions and personalized shopping paths. They expect an experience that recognizes their preferences and rewards their loyalty. And unsurprisingly, it all starts with the very first navigation, with:

Note: you can easily implement these actions by exploiting your customer data (cookies, purchase history, browsing, abandoned baskets…). But there are limits to what you can do. Only collect useful data, systematically ask for your customers’ consent before soliciting them (GDPR requirement) and always leave the user in control of what they receive.

A well-thought-out and properly implemented strategy is capable of significantly improving customer satisfaction and generating more repeat purchases.

How does AI affect the customer experience?

In 2025, artificial intelligence will add a new dimension to theonline customer experience. Its role: to intervene at every stage of the customer journey, with, for example:

• Intelligent search engines that suggest the right items even with approximate queries.
• Predictive AI that anticipates a customer’s needs and suggests the right offers at the right time.
• Automated data cleansing and segmentation by AI directly in your CRM, for more targeted and effective campaigns.

On the customer service side, AI complements the human and takes over many tasks. An intelligent chatbot can handle simple questions 24/7, freeing up your teams for more complex cases. In practice, an AI-assisted agent receives a summary of the customer file before even taking over, saving precious time

The benefits for your store are many: constant availability, faster service and large-scale customization. But be aware of AI’s limits:

• Risk of dehumanization if AI completely replaces human contact.
• Importance of transparency: always inform your customers that they are interacting with a bot.
• Management of sensitive data: the data collected and used by your AI assistants must remain GDPR-compliant.

Rakuten France’s conviction is that AI is indeed a strategic asset, but this tool must always remain at the service of humans, and work in tandem with real e-commerce experts.

As you can see, today, the online customer experience is a strategic lever that constitutes much more than a simple marketing asset. Whether you’re a seller on the Rakuten marketplace or an independent e-tailer, you have the means to act on every step of the journey to transform the purchase into a relationship. Make the most of it!

Sources:
¹Qualtrics, Top consumer experience trends for 2024
²Alma, Expérience client e-commerce
³Harvard Business Review, E-loyalty: your secret weapon on the web
⁴ Fevad, Les chiffres sur le mobile commerce

Have you prepared your energy labels for June 20, 2025? From this date, a new European regulation will make it compulsory for smartphones and tablets to display energy labels, espacially on marketplaces. But beyond the legal obligation, this information is also a key purchasing driver for consumers, who are increasingly sensitive to their environmental impact and to controlling their energy consumption.

In this article, we will examine :

• What is the Energy Label?
• Why it’s becoming essential to your business
• How to make the most of it and optimize your product sheets?
• How to attract eco-responsible customers
  

What is the energy label and how does it work?

The energy label is provides information to consumers about a product’s energy performance on a scale generally ranging from A (very energy-efficient) to G (energy-intensive). The products concerned by this new obligation are smartphones, tablets and, in some cases, other electronic equipment, depending on the evolution of European regulations.

The label also considers several product attributes. For example, an A-rated smartphone will have better autonomy and lower consumption than an E-rated smartphone. Similarly, a B-rated tablet will be more shock-resistant and easier to repair than an F-rated model.

What’s more, each label displays a number of criteria that go beyond energy consumption:

• Battery life.
• Drop resistance.
• Ease of repair.
• Service life.
• Protection against water and dust.

Why is the energy label essential on marketplaces?

According to a recent survey, 70% of French online shoppers prefer environmentally friendly products ². What’s more, the steady rise in electricity prices (50% on average in Europe over the last 5 years) is also increasing the attention paid to the energy consumption of appliances. Thanks to the energy label, consumers can make better choices, enabling them to:

• Save money;
• Reduce their environmental impact;
• Encourage the purchase of repairable and more durable products.

Good to know: professionals who fail to display this information by June 20, 2025, run the risk of sanctions, as compliance with the new standards will be monitored by marketplaces and the authorities. What’s more, over and above the obligation, the energy label is also a marketing asset to be exploited: in fact, a brand that promotes transparency and eco-responsibility increases customer loyalty.

Do you see this development as a challenge? Rakuten is committed to working alongside e-tailers to help you make this transition with complete peace of mind. In fact, our platform is actively working for more sustainable and responsible e-commerce. Here are just a few of the many advantages that Rakuten offers to support your sustainable development:

• A team dedicated to verifying the conformity of products on the marketplace.
• The signature of a commitment charter to reduce the environmental impact of e-commerce ³.
• Active promotion of second-hand goods, with over 50 million second-hand items available.

How can you highlight the energy label of your products on your marketplace?

To grow your business in the world of e-commerce, you need to succeed in capturing the attention and inspiring the confidence of buyers. To do this, you need to optimize your product sheets and take care with the presentation of the energy label. Here are a few practical tips to help you do just that:

• Include the energy label in the photo gallery of your product sheets.
• Detail key information in the description:
  • Energy class (e.g. B)
  • Battery life (e.g. 30 hours in standard use)
  • Shock resistance (e.g. certified for 50 drops)
  • Repairability (e.g. easy-to-replace battery)
  • Protection against dust and water (e.g. IP68)

Check your compliance by ensuring that all data corresponds to the criteria required by the new regulations.

There’s no doubt about it: with a well-presented product and clear, accurate information, you’ll increase buyer confidence and improve your conversion rate.

How can you attract more eco-responsible customers to your online store?

Given the pressure of competition, it’s no longer enough to have a good product to attract an increasingly committed clientele. What you need to do is take a stand and make your values clear. If that’s what you’re aiming for, here are a few effective avenues to explore alongside the energy label:

• Highlight your commitment to the environment, for example, by mentioning your initiatives to reduce your carbon footprint.
• Offer sustainable products by favoring repairable, reconditioned or recycled materials.
• Rely on true transparency by clearly indicating warranty periods, repairability and your quality commitments.
• Use engaging marketing messages with taglines like :
  • “Do your bit for the planet with this energy-efficient product.”
  • “Opt for a sustainable and responsible appliance.”

Ultimately, displaying a compliant energy label is also an excellent way of reassuring and convincing environmentally conscious buyers. Don’t hesitate any longer, and get a head start on the market!