When creating a product page, the requirement to provide a product code such as EAN/UPC/ISBN (GTIN) varies depending on the type of product concerned.
When this requirement applies, it is specified in the import template adapted to your product category.
The presence of a product identification code is highly recommended or even mandatory for every product you wish to include in the catalog.
These codes help maximize the visibility of your offer, whether on the Rakuten France website or on our partner sites (e.g., price comparison engines such as Google Shopping, Facebook, retargeters, etc.).
Providing a code that does not correspond to the product or the brand it is associated with can have consequences for the visibility of your entire catalog.
It is therefore essential to provide an EAN/UPC/ISBN code whenever possible for any new product page creation, and to ensure that it is correct.
The expected codes must consist of 13 digits (EAN-13 and ISBN-13 format).
In the case of a code with 12 or 11 digits (UPC), simply add 1 or 2 zeros at the beginning to make it compatible with the required format.
