These are points accumulated by Club R members. With free and no-obligation membership, Club members are rewarded for their activities on the site (purchases, sales, reviews, etc.) with Rakuten Points, the platform’s virtual currency. To discover Club R, click here.
Club members are systematically refunded a portion of their purchase amount in Rakuten Points. These are then either accumulated by the user or reused for a future order. Club R members can also be offered discounts of up to 40% during special operations.
Rakuten gives you the possibility to manage your development strategies in a personalized way
Activating Rakuten Points campaigns allows you to offer additional discounts to your customers without affecting the sticker price of your products.
Listings that benefit from additional discounts in Rakuten Points are automatically highlighted in the most attractive locations on our platform, such as the Rakuten Deals page, which generates high traffic.
Listings benefiting from additional Rakuten Points are also highlighted:
- On product pages
- Within your Rakuten E-Shop
- Via several acquisition channels
This service operates on a performance basis, meaning you only spend based on the amount you generate.
Here is an example of an opportunity for a buyer:
During a Rakuten Day where Rakuten finances 20% on the platform, if you offer a 10% discount in points, a Club R member selecting a €200 product in your shop will benefit from:
- 10% x €200 = €20 thanks to your Rakuten Points campaign
- 20% x €200 = €40 thanks to the Rakuten Points funded by Rakuten
Your customer will benefit from a total discount of €60!
To define your budget, you must calculate a percentage of the business volume that will be generated over a set period. For example, if you set up a 10% points campaign on a selection of products, you must calculate the volume you will generate and apply 10% to it.
If you need any help, please do not hesitate to contact your E-Commerce Consultant.
If you wish to apply your Rakuten Points campaign to a selection of products, remember to create a selection before setting up your campaign. To learn more, go to the ‘How to create a product selection?’ section.
- To set up your campaign, log in to your account and click on Rakuten Points in the Marketing section.
- Log in with your username and password. Once you are on the homepage, click on Create a new event.
- You can then enter the details of your personalized campaign.
- Define the name of the event. This will be visible to your buyers when they visit the ‘My Rakuten Points‘ page in their account.
- Select the start and end dates and times for the event using the calendar. You can also choose not to fill in the ‘End date and time’ field. In this case, the Rakuten Points campaign will automatically stop when your defined budget is reached.
Pro tip:
During a campaign set for a specific date, such as a Rakuten Day, start your campaign at midnight to take full advantage of the visibility boost.
- Choose whether you want to apply Rakuten Points to all your products or to a specific selection of products.
- Define the percentage of additional Rakuten Points to offer during your campaign, which will apply to all selected products.
- Finally, indicate the maximum budget amount not to be exceeded for your campaign. Our tool will automatically generate an overview of the maximum number of Rakuten Points you will be able to offer your buyers.
You also have the possibility to create several campaigns with different percentages of additional Rakuten Points depending on the products you wish to highlight and the key moments of the year.
To be contacted by your E-Commerce Consultant regarding the setup of your Rakuten Points campaign, click here.
Would you like to benefit from the advantages of Rakuten Points over the long term? You can set up a monthly budget dedicated to your campaigns with the help of your E-Commerce Consultant. It will then renew every month, allowing you to be more visible than your competitors all year round!
To be contacted by your E-Commerce Consultant regarding the setup of your Rakuten Points campaign, click here.
You can define the campaign to apply to all your products. Or, you can also decide to apply it only to a selection of products.
To create a product selection to which the Rakuten Points campaign will be applied, log in to your Rakuten account and then:
- Click on My campaigns in the Marketing section.
- Then click on Create a new product campaign.
- Choose a name for your campaign so that you can easily identify and find it later.
- Select ‘Product selection‘ as the campaign type.
- Set a start and end date for your campaign.
- The Editorial section, which is optional, allows you to leave a comment that will be visible on your Rakuten Corner.
Une fois votre campagne créée, sélectionnez les produits que vous souhaitez attacher à cette campagne.
To do this, go back to My campaigns in the Marketing section and click on Add listings to my product campaigns.
For each product you wish to add to the selection:
- Search for its reference in the bar provided for this purpose.
- Click on Add to a selection.
- Check the box corresponding to the campaign of your choice.
The billing for your Rakuten Points campaign is carried out at the beginning of the month following the campaign date.
Rakuten Points campaigns are billed along with the rest of the services charged by Rakuten (commissions, Rakuten Ads, etc.). The campaign therefore appears on the global invoice, which is deducted from the amount paid out to you.
You can find the details of your invoices by logging into your Rakuten account.
- Click on ‘My invoices‘ in the ‘Finance‘ section.
- Find all your Rakuten invoices here in PDF format. If needed, use the selection tool for the desired year and invoice type.
- Download the invoice for the past month and find the amount charged for your Rakuten Points campaign on the line ‘Super Point Event from… to…‘, where the first date corresponds to the start of your campaign (either the 1st of the month or the date your campaign started) and the second date corresponds to the last day of the previous month.
You can track the number of clicks generated by your current campaign in real time:
Log in to the Rakuten Points platform with your Rakuten username and password.
You will then have an overview of the following data:
- Start and end date
- Chosen coefficient
- Initial budget
- Remaining budget
You can also track your sales by going to your Merchant Dashboard, using your login token, by clicking here.
You have two options:
- Go to your Rakuten Points campaign interface and click on the trash can icon in the Action column.
To ensure that your campaign is properly deactivated, verify that the ‘Refused‘ (or ‘Denied’) symbol appears in the Status column.
2. Ask your E-Commerce Consultant to deactivate your campaign.
This also gives you the opportunity to discuss your campaign together and see if any adjustments can be made to optimize the performance of our tool.
If you wish to be contacted by your E-Commerce Consultant regarding your Rakuten Points campaign, click here.
