Rakuten Coupons are discount coupons valid only on your ads.
They give you instant visibility on our platform. Ads that benefit from Rakuten Coupons are automatically placed in strategic Rakuten locations, such as the Rakuten Deals page and on product pages.

What’s more, our marketing teams take care of relaying Rakuten Coupons-eligible offers in our newsletters and through several acquisition levers.

To increase the average shopping basket of your buyers, you can define a minimum purchase amount for the customer to benefit from the coupon.

Finally, keep your budget under control by defining a maximum amount that must not be exceeded. As the tool works on a performance basis, you will only be invoiced for the total amount of coupons spent by your customers.

As soon as the maximum budget is reached, the campaign stops automatically.

Rakuten Coupons are a performance-based tool (only coupons actually used are charged), and the budget is limited to the amount you want.

You’ll need to test different discount amounts and purchase thresholds to find the right match between your average basket, your strategy, market trends and seasonality. Depending on the products you wish to apply the coupon to, you can estimate a sales volume and apply the coupon amount to it.

To set up Rakuten Coupons, you need to contact your E-Commerce Consultant. Once you’ve validated the campaign you want, he’ll activate it on your account.

At the end of your exchange, you’ll receive an e-mail summarizing the operation (entitled “Your coupon operation”).

To validate your campaign, click on “Validate operation” directly in the e-mail.

Once the campaign has been validated, Rakuten will take charge of the entire promotion of the coupon: creation of the banner for your coupon, communication with partners and visibility on our platform.

Your Rakuten Coupons campaign is invoiced at the beginning of the month following the campaign date.

Rakuten Ads campaigns are invoiced with the rest of the services invoiced by Rakuten (Commissions, Rakuten Points, etc.) The campaign therefore appears in the overall invoice, which is deducted from the amount paid to you.

You can view the details of your invoices by logging into your Rakuten account.

– Click on My invoiced services in the Finances section.

– Here you’ll find all your Rakuten invoices in PDF format. If necessary, select the year and type of invoice.

– Download last month’s invoice and find the amount billed for your Rakuten Coupons campaign via the “Coupon DOT…” line.

Rakuten Coupons are not cumulative with coupons financed by Rakuten.

For example, if you offer a €10 Rakuten Coupon for a purchase of €50 or more, a buyer who spends more than €100 on our platform will only receive one €10 Rakuten Coupon.

For this tool, only one Rakuten Coupon applies per buyer and per purchase on the platform.

Your Rakuten Coupons are valid for a minimum of one week from the date you define with your E-Commerce Consultant. You then have the choice of repeating the operation over 2, 3 or 4 weeks.

Check with your E-Commerce Consultant regularly, because if the budget is exhausted, the Rakuten Coupon will no longer be available on your products.

Ask your E-Commerce Consultant to deactivate your campaign.

This also gives you the opportunity to discuss your campaign together and see if adjustments can be made to optimize the performance of our tool.